Content & Graphic Design Specialist

Content & Graphic Design Specialist

Pay Range Minimum: $70,000.00
Position Description: The Content & Graphic Design Specialist supports a wide range of marketing and communications initiatives for Goodwill of the San Francisco Bay, Goodwill of Central & Northern Arizona, and its affiliated entities. This role is responsible for producing high-quality visual and written content that elevates brand consistency, drives engagement, and supports organizational goals. The Specialist is hands-on in developing digital and print materials, including social media graphics, e-newsletters, and social media videos.
Essential Duties and Responsibilities:
Design digital graphics for social media, email, websites, and internal platforms, ensuring all assets align with brand standards
Produce visual layouts for printed materials, including flyers, posters, signage, event collateral, and retail marketing materials
Develop and edit short-form video content for use on social media platforms and marketing campaigns
Design, build, and schedule email send outs, including layout, copy arrangement, and list management
Collaborate with internal stakeholders to gather content, refine messaging, and ensure communications are timely, accurate, and on brand
Partner with the social media team to brainstorm, storyboard, and plan content that highlights mission impact, community programs, and retail initiatives
Produce graphic assets optimized for each platform, ensuring visual consistency across channels
Contribute creative ideas for seasonal, campaign-based, or trend-driven content opportunities
Work with internal teams to support design needs for events, community engagement initiatives, and program communications
Assist in developing visual campaign concepts and executing multidisciplinary creative projects
Provide design expertise to staff across departments, offering guidance on best practices and proper use of brand assets
Manage multiple design projects simultaneously, balancing deadlines and stakeholder expectations
Maintain an organized digital asset library to support efficient creation and retrieval of design materials
Proactively identify opportunities to improve brand cohesion, streamline processes, and enhance the visual identity of the organization
Perform other design or content-related tasks assigned by the Director of Marketing & Communications
Minimum Qualifications (Education, Experience, Skills):
3-5 years of formal graphic design experience; candidates will be asked to provide a portfolio of work examples
Video editing experience is required
Expertise in Adobe Creative Suite, Canva, CapCut, Adobe Premier or Apple Final Cut, and Microsoft software, with digital project management experience preferred.
Bachelor's degree in Graphic Design, or related discipline is preferred
Strong storytelling ability and visual communication skills
Ability to communicate effectively and build trusted partnerships
Proven ability to self-initiate, lead design projects, and find creative solutions
Excellent communication, presentation, and organizational skills
Ability to pass a background check, as applicable
Working at Goodwill is more than a job–it is an opportunity for people needing a second chance in entering or re-entering the workplace to build the foundation of knowledge, skills, and experience to advance in their careers.
Our supportive employment programs provide an opportunity to learn while you earn to advance along technology, retail, warehousing and logistics, e-commerce or our Corporate Services Career Pathways program.
Full-time jobs at Goodwill SF Bay offer medical, dental & vision insurance, a retirement fund, professional development training, commuter benefits, flexible healthcare spending account, and a mental health + wellbeing employee assistance program, in addition to a positive, growth-oriented environment.
Goodwill of the San Francisco Bay is an equal opportunity employer. Qualified individuals seeking employment are considered without regard to race (including traits associated with race, e.g., hairstyles), color, religion, sex (including pregnancy and related conditions, sexual orientation, or gender identity), national origin, disability, military status, age, genetic information, or any other category protected by applicable federal, state and local fair employment practice laws.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Individuals with a disability may be entitled to a reasonable accommodation under the Americans with Disabilities Act and/or state or local laws. Please contact Goodwill of the San Francisco Bay at 1-833-624-0920 option 6 or leaves@goodwillaz.org if you need assistance or an accommodation due to a disability as defined by the Americans with Disabilities Act.