Lead Product Marketing- New Products

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we’re redefining connectivity and innovation at scale. We’re looking for a Product Marketing Manager who thrives on launching new products and can bring startup-inspired creativity into a Fortune 500 environment. This role is perfect for someone who understands disruptive go-to-market strategies and understands how to adapt them for enterprise-level execution.

You’ll be responsible for shaping the market narrative, driving adoption, and ensuring our new products resonate with customers and stakeholders. If you’re passionate about blending agile marketing techniques with corporate rigor, this is your opportunity to make an impact.

Overall Purpose
Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.

Key Roles and Responsibilities

Develop and execute GTM plans for new products, leveraging innovative techniques from startup environments while aligning with AT&T’s scale and compliance standards

Map out the customer journey to identify key touchpoints to improve overall experience and sales engagement

Market Research & Insights

Conduct deep market analysis to identify customer needs, competitive positioning, and emerging trends

Work with partners to execute continuous and iterative research to refine product positioning

Messaging & Positioning

Craft compelling product stories that differentiate AT&T’s offerings in the marketplace.

Ability to collaborate and partner with external and internal stakeholders.

Cross-Functional Leadership

Collaborate with product management, sales, operations teams and external business partners to ensure seamless product launches.

Performance Measurement

Establish/monitor KPIs and metrics to evaluate the success of marketing initiatives

Define KPIs, track campaign performance, and optimize strategies for maximum impact.

Innovation Advocacy: Introduce and champion modern marketing tactics (growth hacking, rapid experimentation, influencer strategies) adapted for enterprise deployment.

Qualifications

Bachelor’s degree in marketing, Business, or related field (MBA preferred)

5+ years in product marketing, with at least 2 years focused on launching new products

Proven experience applying startup-style marketing techniques in large organizations

Agency Partnership Management: Proven experience collaborating with external agencies to support hiring and marketing initiatives

Marketing Strategy & Tactics: Strong understanding of marketing fundamentals, campaign execution, and audience targeting

Guerrilla & Local Marketing: Hands‑on experience with non-traditional marketing approaches, including local market activations

Event Marketing: Planned and executed events to drive awareness, engagement, and customer interest

Store & On‑Site Activations: Led in‑store and on‑location activations to increase visibility, traffic, and brand presence

Characteristics

Entrepreneurial mindset with the ability to innovate within a structured environment

Comfort with ambiguity and a passion for building something new

Ability to balance speed-to-market with compliance and scalability

Job Contribution
An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor:

No

Education / Experience
Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification required in some areas.

Compensation and Benefits
Lead Product Marketing New Products earns between $143,800 - $215,800 USD annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond state and local law may be available, but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories

AT&T internet (and fiber where available) and AT&T phone

Work Hours
Weekly Hours:

40

Time Type
Regular

Location
Dallas, Texas

Salary Range
$143,800.00 - $215,800.00

Equal Employment Opportunity
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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