Digital Analytics and Optimization Product Manager [On-Site]

Job Description
At Regions, the Digital Product Manager leads the discovery, development, and performance of digital initiatives, capabilities, or products. The role partners with internal stakeholders to address complex business issues and opportunities to optimize the customer’s experience with best‑in‑class digital offerings. The associate collects, analyzes, manages, and reports on key customer, production, and performance metrics, and relies on extensive experience and technical knowledge in the management of Digital products.

Primary Responsibilities

Defines and owns the long‑term strategy, roadmap, and expansion of specified digital products and/or capabilities.

Manages performance information such as usage, sales, fraud, and other key information to provide forecasts and market evolution insights.

Guides other associates to create meaningful research and propose data‑driven ideas to close customer experience gaps in customer journeys.

Owns the customer journey for a specific digital product and/or capability.

Quantifies investments in digital products and/or capabilities by creating lean business cases, communicating the value to stakeholders, gaining buy‑in, securing prioritization through governance processes, and performing post‑release analysis.

Prepares and delivers presentations for the bank’s senior leadership.

Identifies and manages both existing and emerging risks associated with an assigned digital product and/or capability and ensures risks are effectively monitored, measured, and controlled in accordance with the bank’s overall risk‑management protocols.

Teams effectively in a matrixed organization of digital channel owners, UX leaders, business leaders, and technology associates to advocate for the customer and ensures the execution of strategic goals.

Prepares and/or provides guidance for front‑line associates about sales or service tools (e.g., field training and communication).

Reviews marketing collateral for accuracy and ensures digital products are promoted effectively.

Understands industry research about customer behaviors, new digital offerings, new providers, and regulatory impacts while keeping department and business‑segment leaders informed.

Manages vendor relationships including responding to and sending requests, managing risk, and ensuring compliance.

Leads and mentors others within the department.

Assists senior management in evaluating technical skill level among team as well as curating development plans when necessary.

Requirements

Bachelor’s degree and nine (9) years related experience in digital banking, digital product management, business case development, or financial services.

OR High School Diploma/GED and thirteen (13) years related experience in digital banking, digital product management, business case development, financial services, or business requirements/analysis.

Familiarity or working knowledge of project management and/or software delivery methodologies (i.e., Agile).

Preferences

Scaled Agile Framework (SAFe) Agilist or Product Owner/Manager certification.

Bank Secrecy Act (BSA), Anti‑Money Laundering (AML), Office of Foreign Assets Control (OFAC), or Consumer Due Diligence (CDD) experience.

Skills and Competencies

Ability to influence and resolve conflicts.

Ability to work independently, with high level direction.

Critical thinking and strategic planning.

Demonstrated success in launching digital initiatives and/or major enhancements.

Excellent organization and project management skills.

Excellent written and verbal communication.

Financial analysis, business case development.

Proficiency in Microsoft Office, JIRA, and Confluence.

Proven ability to be effective in a shared services organization.

Deep hands‑on expertise with Adobe Analytics, including report suites, segmentation, calculated metrics, and dashboards.

Strong experience leveraging Content Management Systems (CMS) for content performance analysis and optimization.

Experience using session replay and behavioral analytics tools to enhance understanding of user behavior.

Proven experience leading or owning A/B testing and experimentation programs.

Strong understanding of digital acquisition funnels, web performance metrics, and user experience analysis.

Advanced Excel skills; SQL and BI tool experience is a plus.

Understanding of SEO/AEO, paid media, and integrated campaign measurement.

Location and Work Requirements
This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in‑office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Locations: Birmingham, AL; Atlanta, GA; Charlotte, NC.

Regions will not sponsor applicants for work visas for this position at this time. Applicants must currently be authorized to work in the United States on a full‑time basis.

Benefits

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

This position is incentive eligible.

Equal Opportunity Employer
Equal Opportunity Employer/including Disabled/Veterans

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