Sales Marketing Manager

Title
Sales and Marketing Manager

Location
Milwaukee WI - Hybrid / Remote (would like a candidate local to the Greater Milwaukee Area)

Travel
Optional

Compensation
$80,000 - $100,000 base

Bonus
Variable compensation tied to lead generation and closed business

Total Compensation
Typically $120,000 – $150,000+ in Year 1 (performance-based)

Responsibilities
Demand Generation & Outbound Strategy

Build and execute targeted outbound campaigns using Salesforce and ZoomInfo

Develop multi-channel outreach strategies including email, phone, and digital marketing

Identify, segment, and prioritize high-value prospects and accounts

Own top-of-funnel pipeline generation and qualified opportunity creation

Manage lead flow, tracking, and reporting within Salesforce

Maintain data accuracy and hygiene across CRM platforms

Analyze campaign performance, conversion rates, and ROI

Build dashboards and reports to track pipeline and marketing impact

Conduct high-volume outbound outreach to prospective customers

Identify decision-makers and qualify leads based on defined criteria

Schedule meetings and demos for the sales team

Maintain accurate CRM records and meet activity metrics

Partner with sales to align messaging and improve lead quality

Support website optimization, landing pages, and lead capture strategies

Research new industries, markets, and buyer personas

Qualifications

5+ years of combined marketing and sales experience

Experience with ZoomInfo (strongly preferred)

Demonstrated success in outbound marketing and lead generationStrong analytical skills with the ability to interpret data and improve performance

Excellent communication skills (written and verbal)

Ability to work cross-functionally with sales and leadership teams

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