Marketing Specialist - CPG

About Good Sense Foods
Good Sense Foods, a second‑generation family‑owned food manufacturing company, is dedicated to creating branded and private label healthier food products. Our commitment to quality, innovation, and excellence has established Good Sense Foods as a trusted name in the CPG industry.

To support our continued growth, we are seeking a Marketing Specialist to help drive digital, e‑commerce, and brand execution in a fast‑paced CPG food manufacturing environment. In this role, you will play a hands‑on part in executing retailer digital marketing campaigns, managing digital shelf content, supporting brand initiatives, and partnering cross‑functionally to bring products to market.

This role is ideal for someone who:

Enjoys both analytical and creative work

Is comfortable switching between projects in a fast‑paced CPG environment

Wants exposure to end‑to‑end brand building at a growing food company

Is eager to learn and grow within a small marketing team

Digital & ECommerce Marketing (Core Focus)

Support execution of retailer‑specific digital marketing campaigns (retail media, paid search, reporting, and optimization)

Manage digital shelf accuracy and content execution across retailer sites

Maintain product content in Syndigo, 1WorldSync, Salsify, and related platforms

Ensure product descriptions, images, and attributes are current and accurate on retailer websites

Content, Social & Community

Build and execute a monthly social media calendar (Instagram, Facebook)

Create content for the monthly consumer newsletter

Support brand partnerships and collaborations

Trade Shows & Events

Coordinate trade show logistics, including timelines, registration, and forms

Manage marketing materials and booth assets for events

Support development of brochures and trade show collateral

Marketing Operations & Asset Management

Organize and maintain digital marketing assets and folders in SharePoint

Ensure files, renders, and final assets are clearly stored and accessible

Brand & Packaging Execution

Coordinate packaging design and graphics reviews with cross‑functional teams

Track feedback, approvals, and version updates

New Product Launch & Innovation Support

Support the Marketing Manager on new product launches, including innovation planning and timelines, front‑end consumer insights and research support, new item performance tracking and reporting

Sales & Commercial Support

Support Sales team requests in partnership with the Marketing Manager

Assist with sell‑in materials, product information, and retailer‑specific marketing needs

Website & Digital Operations

Manage day‑to‑day communication with website developers on product assortment updates

Support website updates and future site enhancements or redesign initiatives

Required

1‑3 years of CPG marketing experience

Hands‑on experience managing retailer digital marketing campaigns (e.g., retail media platforms, paid search, performance reporting)

Ecommerce / digital shelf management experience (Syndigo, 1WorldSync, Salsify, or similar)

Basic Photoshop and digital design capabilities (asset resizing, basic edits)

Ability to work effectively in a dynamic, fast‑paced environment, managing multiple priorities while maintaining strong attention to detail and meeting deadlines

Preferred

Website or CMS support experience

PR or earned media coordination

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