Product Marketing Manager

We Push the Boundaries of Possibilities for our Communities.

Overview
Bluepeak is seeking a strategic and market-driven Product Marketing Manager (PMM) to own the end-to-end product marketing lifecycle across our product portfolio, from product definition and positioning through launch, adoption, and ongoing optimization. In this highly cross‑functional role, you will serve as the market-facing owner of Bluepeak’s products, ensuring they are clearly positioned, competitively differentiated, launch‑ready, and consistently activated across markets and channels.

What You Will Do

Own the end-to-end product marketing lifecycle, from discovery and positioning through launch, adoption, and optimization

Partner with Product, Sales, and Marketing teams to shape market-facing narratives and ensure go‑to‑market readiness

Define and maintain product positioning, value propositions, and persona-based messaging across channels, continuously refining based on customer insights, competitive trends, and field feedback to ensure consistency across Brand, Campaigns, Digital, and Sales

Monitor market trends, customer behaviors, and competitive moves to inform positioning, messaging, and sales guidance

Develop sales‑ready talk tracks and narratives to support adoption, upsell, and partner engagement

Create sales and installer enablement content and objection‑handling resources

Lead product packaging initiatives to enhance customer value, market alignment, and brand differentiation

Present data‑driven insights to senior leadership, influencing strategic business decisions and product direction

Manage strategic vendor and partner relationships, leading co‑marketing initiatives and guiding co‑op fund usage to ensure alignment with product strategy, brand, and launch priorities

What You Will Need

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

5+ years of experience in Product Marketing, Product Management, or related roles

Proven track record owning product launches and go‑to‑market strategy

Experience with partner or affiliate marketing, co‑marketing initiatives, and MDF programs

Strong understanding of go‑to‑market strategy, product positioning, messaging frameworks, and consumer behavior

Highly analytical, leveraging data to inform decisions, optimize performance, and drive ROI

Exceptional verbal, written, and presentation skills, able to convey complex strategies to diverse stakeholders

Excellent collaboration and influencing skills across cross‑functional teams

Highly organized, detail-oriented, and able to manage cross‑functional complexity

Deep understanding of consumer behavior, market trends, and competitive landscapes, especially in the telecommunications space

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams)

Background in telecommunications, broadband, SaaS, or technology-enabled services (preferred but not required)

Candidates must successfully pass a background check and drug screening prior to employment

Salary Range
$106,000 – $139,000

Benefits

Competitive compensation and annual bonus eligibility

Comprehensive benefits package, including medical, dental, vision, life, and 401(k)

Generous vacation and paid sick time, paid holidays, and personal days

Professional development with an emphasis on internal promotion

Employee discounts on Bluepeak services, including internet

Progressive and inclusive work culture with flexibility, support, and resources for career success

About Bluepeak
Bluepeak provides fast, reliable internet and related services with speeds up to 5 Gbps for residential customers and 10 Gbps for businesses. We focus on delivering high-quality fiber connections and seamless service experiences, eliminating red tape, hidden fees, and slow response times.

Equal Opportunity Employer
Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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