Lead Product Marketing Manager

The Role

LettrLabs

is looking for a Lead Product Marketing Manager to own our product narrative end-to-end. The role defines how

LettrLabs

is positioned in the market, differentiates our products, and ensures customers understand and realize value from first touch through long‑term adoption.
Location: In‑Person Los Angeles, CA
Salary Range: $150K to $190K
Reports to: VP of Sales and Marketing
What You Will Own

Own product launch in partnership with Product, including planning, enablement, and post‑launch performance tracking
Define and evolve core positioning, messaging, and value propositions across the product portfolio
Build ICP and vertical‑specific positioning frameworks across Home Services, e‑commerce, non‑profits, real estate, and B2B SaaS
Own product messaging across all customer‑facing touchpoints (website, sales collateral, lifecycle marketing, onboarding, and social)
Develop scalable customer education and content assets that reinforce use‑case clarity and value realization
Own the customer case‑study and proof program from narrative development through distribution
Conduct market, customer, and competitive analysis to inform positioning and influence product direction
Partner closely with Product, Sales, Growth, and Customer Success to ensure consistent storytelling across the customer lifecycle
Own product roadmap storytelling to drive retention and expansion
Lay the messaging and enablement foundation for future growth channels (paid, partnerships, affiliates, referrals)
What Success Looks Like

Clear, differentiated messaging that sales can confidently sell
Faster activation and stronger adoption through improved use‑case clarity
Consistent storytelling across every channel and touchpoint
Reinforced value realization that supports retention and expansion
What You Bring

5 plus years of experience in Product Marketing
Proven experience owning positioning across multiple industries or customer segments
Strong bias toward action and comfort owning ambiguous problems
Ability to translate complex products into clear business value
Exceptional written communication and storytelling skills
Demonstrated cross‑functional leadership with Product, Sales, Growth, and Customer Success
Comfort operating in fast moving, lightly structured environments
Nice to Haves

Experience marketing to Home Services or e‑commerce audiences
Experience repositioning legacy or offline categories through technology
Experience in early‑stage or fast‑scaling companies
Actual base salary offered will be determined by experience, skills, and work location. We welcome you to apply even if your expectations are outside our listed range.
LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment. If you need assistance or any accommodation, please let us know.

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