Activation Marketing Manager

## Activation Marketing ManagerPostulerlocations:

Boston, Massachusettstime type:

Temps pleinposted on:

Publié hiertime left to apply:

Date de fin : 23 mai 2026 (Il reste 14 jours pour postuler)job requisition id:

JR26042045Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the **Activation Marketing Manager** role may be the right fit for you!

The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers).

These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.S. Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and on site activations — to drive strong sales and pipelines for U.S. Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results.**Position Responsibilities:*** Develop strategic and creative approaches to maximize impact of client-facing activations.* Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.* Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.* Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking-point preparation as needed.* Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.* In partnership with Distribution, build a tracking and measurement platform to report on ROI.* Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.* Responsible for day-to-day program management, including on-the-ground execution.**Required Qualifications:*** 3-5 years marketing experience with a strong background in activations and events, ideally in the life insurance space, with the passion to create memorable, high-impact experiences to clients.* Bachelor’s degree in marketing, communications, events or a related field is required.* Deep experience assessing, executing, and optimizing complex, highly visible in-person events.* Experience using marketing automation and communications platforms (e.g., Marketo) to execute and optimize email campaigns.* Understanding the roles of activating partnerships and events to drive growth and meet goals.* Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.* Ability to manage budgets across markets.* Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.* Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.* Naturally curious and creative with an eagerness to test, learn and optimize.* Quick thinker and decisive problem solver who remains composed when unexpected challenges arise.* Strong sense of ownership and accountability.***When you join our team:**** We’ll empower you to learn and grow the career you want.* We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.* As part of our global team, we’ll support you in shaping the future you want to see.*If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD.*#LI-JH#LI-HybridThe role being advertised is an existing vacancy.**À propos de Manuvie et de John Hancock**La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.**Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi**Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à hr@manulife.com.**Referenced Salary Location**Boston, Massachusetts**Modalités de travail**Hybride**Salary range is expected to be between**$92,475.00 USD - $160,290.00 USDLes employés ont également la possibilité de participer à des programmes incitatifs et de recevoir une rémunération liée à la performance de l’entreprise et des individus. Le salaire réel variera selon les conditions du marché local, la région géographique et les facteurs propres au poste, tels que les connaissances, les compétences, les qualifications, l’expérience et la formation. Si vous postulez à ce poste en dehors de votre lieu principal, veuillez contacter hr@manulife.com pour connaître la fourchette salariale applicable à votre région.Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.Know Your Rights

**I** **Family & Medical Leave** **I** **Employee Polygraph Protection** **I** **Right to Work** **I** **E-Verify**Company: John Hancock Life Insurance Company (U.S.A.)
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