Director, Media: Programmatic Lead

Updated:

April 28, 2026
Location:

San Francisco, CA, United States
Job ID:

14760

We are searching for our next Director, Programmatic Media, to join our Performance Media team. This is a fantastic opportunity for someone who enjoys the technical side of omnichannel programmatic campaign planning and considers themselves a resourceful and curious problem solver. The ideal candidate will have a proven track record of delivering advanced campaigns employing a multi‑media approach.

The candidate must possess the ability to break down technical and complex omnichannel programmatic concepts into simple and easy‑to‑grasp ideas for clients and internal stakeholders to understand. A storyteller at heart, conveying innovative and forward‑thinking programmatic strategy and how it fits into the overall media plan is a must.

In addition, this person will be responsible for maintaining critical working partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need deep experience in being hands‑on within a trading desk environment and not afraid to roll their sleeves up to support ongoing campaign initiatives.

Core Responsibilities

Responsible for flawless execution of the agency’s programmatic omnichannel media campaigns

Able to craft and author superior omnichannel programmatic strategy that takes advantage of the latest tech and employs it within the challenging pharmaceutical advertising landscape to surpass client goals

Advanced analytical skills showcasing both the ability to interpret overall campaign performance (within and beyond KPIs) and ability to articulate results to non‑media experts

In addition to leading day to day client operations, we expect contributions to critical POVs and agency thought leadership

You know how to communicate with clients verbally, in written form and have strong presentation skills

Entrepreneurial attitude: You’re excited at the idea of building the agency with new tools, ideas, and opportunities

Cross channel integration: A passion for integrated strategy and execution, with a specific interest in biddable media

You’re diligent and disciplined yet comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about programmatic media

Requirements

Bachelor's degree with a minimum of 6+ years of experience in programmatic media

Must be willing to travel to the client office in San Francisco on a weekly basis

Experience in the day‑to‑day programmatic campaign management, working across multiple DSPs – Experience with Pulsepoint, DeepIntent, Lasso, Doceree, Trade Desk a plus

Experience in Pharma required

Strong POVs, proactively engaged in industry and agency thought leadership

You’re not shy and enjoy building relationships with clients and know to manage up

Coach and mentor team members, sharing insights about industry trends

Utilize your technical knowledge to troubleshoot platforms, systems & tools

Interpret campaign performance and provide creative optimizations to supervisors and colleagues alike

You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas, and opportunities

You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment

The annual base salary for this position ranges from $130K to $150K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Benefits include health benefits (Medical, Dental, Vision), Company match 401k, flexible paid time off (PTO) and sick time. Paid sick time eligibility may vary depending on where you work.

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [email protected] One of our staff members will work with you to provide alternate means to submit your application.

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