Associate Media Director, Programmatic

Updated:

April 28, 2026
Location:

Santa Monica, CA, United States
Job ID: 14761-OTHLOC-C5xvYfwP

The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan, collaborating with our Data Science practice to ensure data is being used efficiently to drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience is core to success.

Core Responsibilities
Omnichannel Programmatic Media Strategy

Provide input and recommendations on appropriate channel mix and consideration set development for clients

Continuously improve our offering and look to scale appropriately

Work with partner agencies on new business opportunities and pitches

Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well as clients and vendor partners

Develop close working relationships with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go‑to‑market strategy that has media KPIs connected to brand business KPIs

Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution

Work on continuously providing trends and POVs across our agencies to ensure we can communicate the value to our clients on a regular basis

Support processes and approach to directing trading and ad operations teams as needed

Media Planning

Create intuitive presentations to be delivered to internal & external key stakeholders

Lead the development of and presentation of detailed media recommendations along with respective external media partners

Collaborate with data science and analytics team to develop measurement plans that include channels outside of media

Own the success and overall KPI result of your programmatic campaigns and clients

Media Consulting

Assist in delivery of media strategy consultancy to internal agency staff and client teams

Provide liaison services between the Integrated Media Team and third‑party media agencies to:

Ensure media strategies align with AOR strategic foundation

Maximize creative work by supporting agencies to reach their fullest potential via selected channel placements

Systems & Tools

Hands‑on experience with ad technologies including data management platforms (e.g., DeepIntent, PulsePoint, Lasso) and ad verification tools

Familiarity with data visualization tools

Experience with ad serving solutions, tag management and operations

Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc

Qualifications

Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad‑tech side

Must be willing to travel weekly to the client office in San Francisco

Experience designing and implementing pharmaceutical programmatic media campaigns

Knowledgeable in how to leverage multimedia in the programmatic media environment

Experience in pharmaceutical or healthcare space required

Experience in other biddable media platforms a plus (e.g., paid social, paid search)

Excellent presentation skills, and history of successful client engagements

Exceptional organizational skills, multi‑tasking capabilities and detail orientation

Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $110K to $130K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. Some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, please contact us at: Email: [email protected] One of our staff members will work with you to provide alternate means to submit your application.

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