Brand Manager, DTC & Hospitality

Job Description

Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth

Collaborate with Hospitality to concept on‑property events and experiences, leading development of supporting marketing, messaging, and creative assets

Lead planning and execution of the annual content calendar across email, social, web, and wine club; direct photoshoots and create content as needed

Oversee brand content across digital and on‑property channels (social, email, web, paid media, SEO, blog), ensuring consistent storytelling and brand voice

Manage content calendars, production timelines, and internal/external creative partners to deliver high‑quality campaigns

Review and provide input on DTC agency briefs (email, social, search, direct mail, blog) to ensure consistency across all consumer touchpoints

Partner with social teams to define platform strategy and develop creative, including video; support hands‑on content creation as needed

Manage influencer and creator programs, including sourcing, briefing, content development, and amplification

Partner with DTC and product teams on new product launches, supporting rollout strategy and developing marketing briefs

Manage third‑party review platforms (Yelp, Google, TripAdvisor), including content, paid media, and optimization

Lead creation of on‑site collateral across tasting room properties, ensuring materials are on‑brand and enhance the guest experience

Partner with DTC operations on packaging and merchandise development, ensuring brand consistency

This role shapes how consumers experience our brands across ecommerce, wine club, and hospitality channels, driving growth through integrated marketing, compelling content, and cross‑functional partnership.

Qualifications
The ideal candidate is a strategic, consumer‑obsessed marketer with a strong foundation in DTC, brand management, or digital marketing—ideally within wine or beverage alcohol. You excel at translating brand strategy into channel‑specific plans and thrive in highly collaborative, cross‑functional environments. You’re both creative and analytical, equally comfortable developing content, guiding agency partners, reviewing creative, and using data to optimize campaigns.

Highly organized and self‑driven, you manage multiple projects with urgency and precision, bringing strong communication skills, attention to detail, and a problem‑solving mindset. You understand the dynamics of ecommerce, wine clubs, hospitality marketing, and social media, and you ensure brand consistency across every consumer touchpoint—from digital content to on‑property merchandise and packaging.

What You’ll Bring

5+ years of experience in DTC, brand management, or consumer marketing; wine or beverage alcohol experience preferred

3+ years of experience working with direct‑to‑consumer channel preferred

Strategic thinking, ability to lead annual planning to implementation and ongoing optimization

Excellent communication skills and cross‑functional project management

Solid understanding of digital advertising, social media marketing and consumer promotions

Strong analytical skills/attention to detail required

Self‑starter with great organizational skills, ability to multi‑task, and work in a fast‑paced environment without much direction or supervision

Exceptional sense of urgency, with strong aptitude for learning and problem‑solving

Demonstrated ability to lead creative strategy and content development across digital, experiential, and on‑property touchpoints

Demonstrated ability to manage and develop team members, including remote or distributed teams preferred

Advanced Excel and MS PowerPoint skills required

BA in marketing or related field required

Benefits
Pay Range: $130,000 - $140,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Hybrid schedule: 3 days in office, 2 days work‑from‑home; up to 25% travel to wineries and market events.

EEO Statement
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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