Marketing Coordinator

Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets – passenger vehicle and commercial truck equipment – Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.

Job Purpose
Job Duties and Responsibilities
General Marketing & Campaign Support

Support the execution of aftermarket marketing plans and integrated campaigns across digital, social, email, retail, and traditional channels

Assist with the development, coordination, and deployment of marketing content for websites, email communications, social media, print collateral, presentations, and promotional materials

Conduct research and basic data analysis to support marketing strategies, campaign effectiveness, competitive analysis, and customer insights

Perform administrative and coordination tasks related to marketing projects, timelines, and budgets

Contribute to various marketing projects and initiatives as assigned

Media Mix & Digital Marketing

Assist with media mix planning and execution across digital, social, email, retail, and traditional media

Support email marketing campaigns, including content coordination, list management, and basic performance tracking

Help manage website content updates and coordinate with internal or external resources as needed

Collect, track, and report basic marketing performance metrics such as campaign results, website traffic, and email engagement

Social Media & Community Engagement

Support content development for social media platforms (e.g., Facebook, Instagram, YouTube) aligned with brand voice and campaign objectives

Monitor social media channels for engagement and assist with responding to comments and messages

Upload, optimize, and track the performance of YouTube video content

Help ensure brand standards and messaging consistency across social platforms

Trade Shows & Events

Assist with trade show and customer event coordination, including logistics, materials preparation, and promotional support

Support post-event follow-up activities and reporting

Coordinate with vendors, agencies, designers, and printers related to event and promotional materials

Branded Merchandise & Fulfillment Operations

Assist in managing the company’s branded merchandise storefront, including product updates, promotions, and inventory tracking

Collaborate with vendors and suppliers to ensure timely delivery of branded merchandise

Monitor inventory levels within the fulfillment warehouse and help maintain accurate records

Work closely with warehouse teams to support order fulfillment and address inventory discrepancies

Assist in developing processes for effective inventory management and reporting

Collaborate with product management, sales, engineering, and external partners to gather information and ensure accurate, timely marketing deliverables

Ensure brand standards are applied consistently across all marketing materials and touchpoints

Education and Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience) required

3-5 years of experience in a marketing, communications, or related role preferred

Experience or interest in automotive, aftermarket, industrial, or technical product environments is a plus

Skills and Competencies

Strong organizational skills with the ability to manage multiple tasks and projects simultaneously

Detail-oriented with strong follow-through and execution skills

Solid written and verbal communication skills

Strong interpersonal skills with the ability to collaborate professionally with internal teams, vendors, and partners

Proficient in Microsoft Office (PowerPoint, Excel, Word)

Familiarity with digital marketing tools and platforms, including email marketing systems, CMS platforms, social media tools, and basic analytics dashboards

Basic understanding of marketing performance metrics and reporting

Creative mindset with an eagerness to support content and campaign development

Comfortable working with technical or complex product information

Team-oriented, proactive, and eager to learn in a fast-paced environment

Customer-focused approach with awareness of sales and channel partner needs

Preferred Experience

Hands-on experience supporting digital marketing activities such as email campaigns, social media scheduling, or website updates

Exposure to trade show coordination and promotional materials

Experience supporting branded merchandise programs or fulfillment operations

Experience working with external vendors, agencies, designers, printers, or warehouse teams

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per Dana policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that Dana will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

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