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Sales & Marketing Director

Brightwater Senior Living, Santa Rosa, CA, United States


Description

Lead with Purpose. Inspire Growth. Make a Difference.

Are you a

dynamic sales leader

with a passion for

connecting with people and driving growth ?

Brightwater

is seeking a

Sales & Marketing Director

to join our Pine Ridge Terrace team!

At Brightwater, we are dedicated to delivering an unparalleled experience for our residents by providing

exceptional hospitality, engagement, and health support services . As part of our team, you will have the opportunity to

make a meaningful impact

by helping seniors and their families find a place they can call home.

Position Summary

As the

Sales & Marketing Director , you will play a

key role in driving occupancy growth and revenue

for our community. Partnering closely with the

Community Executive Director and Area Director of Sales & Marketing , you will

develop and execute sales strategies , manage leads, and guide prospective residents and families through the decision-making process.

If you are a

motivated, results-driven professional

with a strong background in

sales, marketing, and relationship-building , we encourage you to apply!

Key Responsibilities
Sales & Revenue Growth
Lead efforts to

maintain and increase occupancy levels

through proactive sales strategies.
Partner with the

Area Director of Sales & Marketing

to develop and execute targeted sales plans.
Conduct

needs assessments

and educate prospective residents and families on the

value of our community .
Execute

lead follow-ups

and meet response benchmarks to maximize conversion rates.
Marketing & Community Outreach

Establish and maintain

referral relationships

with residents, families, and external partners.
Assist in

developing marketing budgets and strategies

to enhance community visibility.
Provide

insights and feedback

on community-specific sales and marketing materials.
Work closely with the

Community Engagement Coordinator

to manage and execute

move-in processes .
Oversee

promotional materials

and recommend creative marketing strategies.
Administrative & Team Collaboration

Support

community leadership

in various tasks, including

report preparation, meeting coordination, and event planning .
Ensure

confidentiality of resident, employee, and community information .
Submit required documents in a

timely and organized manner .
Maintain an in-depth understanding of

lead management systems and internal sales processes .
Qualifications

Proven experience in sales, marketing, or business development , preferably in senior living, healthcare, or hospitality.
Excellent interpersonal, communication, and relationship-building skills .
Strong

organizational skills and attention to detail .
Ability to

multitask and work in a fast-paced environment .
Creative and strategic thinker

who brings

innovation and fresh ideas .
Proficiency in

Microsoft Office Suite

(PowerPoint, Word, Excel) and

Adobe Creative Suite

(Photoshop, InDesign, Acrobat) preferred.
Willingness to

travel locally for events and community outreach .
Ability to

work flexible hours , including some evenings and weekends, as needed.
Why Join Brightwater?

At

Brightwater Senior Living , we believe in fostering a

culture of excellence, integrity, and teamwork . We empower our team members with

opportunities for professional growth

and the chance to

positively impact the lives of seniors and their families .

Supportive, team-oriented environment
Career advancement and professional development opportunities
A chance to make a real difference in residents' lives

Diversity & Equal Opportunity Commitment

Brightwater Senior Living is an

equal-opportunity employer

dedicated to fostering

an inclusive, diverse, and respectful workplace .

We make all employment decisions based on

business needs, job qualifications, and individual merit , without regard to race, color, religion, age, disability, gender identity, sexual orientation, marital status, veteran status, or any other protected characteristic.

We

celebrate diversity

and believe that

an inclusive workplace strengthens our community .

Join Our Team!

If you are an

energetic, strategic, and results-driven professional

who thrives in a

collaborative and mission-driven environment , we'd love to hear from you!

Apply today and help us inspire hope and enrich lives at Brightwater Senior Living!