Description
Lead with Purpose. Inspire Growth. Make a Difference.
Are you a
dynamic sales leader
with a passion for
connecting with people and driving growth ?
Brightwater
is seeking a
Sales & Marketing Director
to join our Pine Ridge Terrace team!
At Brightwater, we are dedicated to delivering an unparalleled experience for our residents by providing
exceptional hospitality, engagement, and health support services . As part of our team, you will have the opportunity to
make a meaningful impact
by helping seniors and their families find a place they can call home.
Position Summary
As the
Sales & Marketing Director , you will play a
key role in driving occupancy growth and revenue
for our community. Partnering closely with the
Community Executive Director and Area Director of Sales & Marketing , you will
develop and execute sales strategies , manage leads, and guide prospective residents and families through the decision-making process.
If you are a
motivated, results-driven professional
with a strong background in
sales, marketing, and relationship-building , we encourage you to apply!
Key Responsibilities
Sales & Revenue Growth
Lead efforts to
maintain and increase occupancy levels
through proactive sales strategies.
Partner with the
Area Director of Sales & Marketing
to develop and execute targeted sales plans.
Conduct
needs assessments
and educate prospective residents and families on the
value of our community .
Execute
lead follow-ups
and meet response benchmarks to maximize conversion rates.
Marketing & Community Outreach
Establish and maintain
referral relationships
with residents, families, and external partners.
Assist in
developing marketing budgets and strategies
to enhance community visibility.
Provide
insights and feedback
on community-specific sales and marketing materials.
Work closely with the
Community Engagement Coordinator
to manage and execute
move-in processes .
Oversee
promotional materials
and recommend creative marketing strategies.
Administrative & Team Collaboration
Support
community leadership
in various tasks, including
report preparation, meeting coordination, and event planning .
Ensure
confidentiality of resident, employee, and community information .
Submit required documents in a
timely and organized manner .
Maintain an in-depth understanding of
lead management systems and internal sales processes .
Qualifications
Proven experience in sales, marketing, or business development , preferably in senior living, healthcare, or hospitality.
Excellent interpersonal, communication, and relationship-building skills .
Strong
organizational skills and attention to detail .
Ability to
multitask and work in a fast-paced environment .
Creative and strategic thinker
who brings
innovation and fresh ideas .
Proficiency in
Microsoft Office Suite
(PowerPoint, Word, Excel) and
Adobe Creative Suite
(Photoshop, InDesign, Acrobat) preferred.
Willingness to
travel locally for events and community outreach .
Ability to
work flexible hours , including some evenings and weekends, as needed.
Why Join Brightwater?
At
Brightwater Senior Living , we believe in fostering a
culture of excellence, integrity, and teamwork . We empower our team members with
opportunities for professional growth
and the chance to
positively impact the lives of seniors and their families .
Supportive, team-oriented environment
Career advancement and professional development opportunities
A chance to make a real difference in residents' lives
Diversity & Equal Opportunity Commitment
Brightwater Senior Living is an
equal-opportunity employer
dedicated to fostering
an inclusive, diverse, and respectful workplace .
We make all employment decisions based on
business needs, job qualifications, and individual merit , without regard to race, color, religion, age, disability, gender identity, sexual orientation, marital status, veteran status, or any other protected characteristic.
We
celebrate diversity
and believe that
an inclusive workplace strengthens our community .
Join Our Team!
If you are an
energetic, strategic, and results-driven professional
who thrives in a
collaborative and mission-driven environment , we'd love to hear from you!
Apply today and help us inspire hope and enrich lives at Brightwater Senior Living!

Sales & Marketing Director
Brightwater Senior Living, Santa Rosa, CA, United States