Digital Advertising Specialist (Hybrid)

We’re looking for a Digital Advertising Specialist who enjoys the work and wants to get really good at it. This is someone early in their career who is curious, detail-oriented, and motivated to learn how advertising actually works, not just how to run campaigns.

You’ll support strategy, execute campaigns, and stay closely connected to performance across platforms like Google, Meta, Microsoft, LinkedIn, and more. You’ll work alongside senior team members to build, optimize, and improve campaigns while developing a deeper understanding of what drives results. This role is hands‑on and execution‑focused, with growing exposure to strategy over time.

This role is fully remote, with optional access to our riverfront office in Oshkosh, WI. Team members meet in person once a month for collaboration, so applicants must live within 200 miles of Oshkosh.

Core Responsibilities
Execution & Campaign Management

Build, launch, and manage campaigns across major ad platforms (Google, Meta, Microsoft, LinkedIn, etc.)

Implement campaign structures, targeting, budgets, and creative based on strategic direction

Monitor campaign performance regularly and make optimizations to improve results

Ensure campaigns are set up accurately

Performance & Optimization

Analyze campaign performance and identify trends, issues, and opportunities

Make ongoing optimizations across bids, audiences, creative, and structure

Stay connected to results after launch and adjust based on performance

Support testing efforts and learn how changes impact outcomes

Take responsibility for outcomes, not just execution

Innovation & Evolution

Stay curious and knowledgeable on how advertising platforms are evolving

Test new approaches across creative, targeting inputs, bidding strategies, and campaign structures

Assist in research around audiences, competitors, and industry trends

Contribute ideas and observations based on performance data

Learn how campaigns connect to broader marketing strategy and business goals

Support senior team members in refining and executing strategies

Collaboration & Influence

Work closely with Advertising Strategists and Account Managers to execute campaigns effectively

Communicate clearly on performance updates, changes, and questions

Support team discussions with insights and observations

Be open to feedback and actively apply it to improve your work

Work closely with creative teams to develop, test, and refine messaging that drives performance

Growth & Opportunity

Take ownership of your learning and development within advertising

Ask questions, seek feedback, and actively work to improve your skills

Begin to take on more responsibility as your understanding and confidence grow

What Success Looks Like

Performance Impact:

Campaigns improve over time through thoughtful optimizations and consistent monitoring.

Ownership Mindset:

You stay connected to outcomes, not just deliverables. You monitor performance, spot issues early, and take action without being asked.

Curiosity & Problem Solving:

You test ideas, challenge assumptions, and keep pushing for better answers instead of settling for what’s working. You identify patterns, shifts, and opportunities early, and take action without waiting for direction.

Team Contribution:

You elevate the team by sharing knowledge, bringing forward ideas, and helping push the work to a higher level.

Client Trust:

Clients rely on your perspective to guide decisions and view you as a confident, trusted expert.

What We’re Looking For:
Experience & Skills

1–4 years of experience in digital advertising, marketing, or a related field

Familiarity with at least one major ad platform (Google Ads, Meta Ads, etc.)

Basic understanding of campaign structure, targeting, and performance metrics

Strong attention to detail and ability to manage multiple tasks

Comfort working with data and performance metrics

Mindset & Behaviors

Obsessively Curious

: You are naturally driven to understand what actually drives results, not just execute tasks. You ask thoughtful questions and challenge assumptions.

You Own the Outcome

: You have a strong sense of ownership over performance. You look one step ahead, spot issues early, and step in to fix them rather than stepping back.

All‑In Energy

: You show up fully present and prepared. You take responsibility for your energy, ensuring it elevates the team, and you treat our flexible/remote environment with the utmost professionalism.

In Learning Mode

: You are comfortable testing, failing, and refining. You are open to feedback, assume positive intent in conversations, and are committed to continuous improvement for yourself and the agency.

Real and Direct

: You are a clear communicator who addresses problems early. You don't hide behind vague feedback; you are genuine, respectful, and accountable.

You must live within 200 miles of Oshkosh, WI, and be able to travel to the Oshkosh office at least once each month.

Compensation & Benefits
We offer a competitive salary ($55,000–$70,000, depending on experience), plus a profit‑sharing program with monthly rewards, quarterly bonuses, and an end‑of‑year bonus tied to agency performance.

Benefits include:

PTO and paid holidays

Health, dental, and vision coverage (with waiver credits available)

Life, AD&D, short‑term, and long‑term disability insurance

Safe Harbor 401(k) with employer match

Profit‑sharing and new business incentives

Flexible work schedule

Professional development opportunities

Remote work with monthly in‑person collaboration

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