Lifecycle Marketing Manager

Lifecycle Marketing Manager

This role supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy—including references, referrals, case studies, and stories—and retention‑oriented lifecycle communications.

Essential Functions

Execute cross‑channel customer lifecycle communications (email, in‑product messaging, webinars, education/resources, and community) that support onboarding, adoption, engagement, renewals, and advocacy.

Map and continually improve customer journeys from onboarding through renewal to ensure a consistent, positive experience.

Support retention initiatives by identifying churn risks, assisting with re‑engagement programs, and communicating ongoing value to existing customers.

Lead upsell and cross‑sell lifecycle campaigns by executing targeted messaging and collaborating with Sales, Account Management, and Customer Success on expansion‑focused communications.

Execute customer marketing programs that support advocacy, including references, referrals, testimonials, case studies, reviews, and customer stories.

Partner with Customer Success and Account Management to identify advocate‑ready customers and coordinate outreach, content development, and community engagement.

Develop customer‑facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.

Partner with Product Marketing to create and maintain customer‑facing and internal materials (one‑pagers, decks, email templates, FAQs) that support renewals, expansion, and education.

Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to refine messaging, segmentation, timing, and test new approaches.

Assist with experimentation, performance tracking, and continuous improvement of activation, adoption, engagement, renewals, and expansion outcomes.

Maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.

Balance independent execution with cross‑functional collaboration as a hands‑on team member.

Minimum Qualifications

3–5 years of B2B lifecycle or customer marketing experience, with exposure to retention, advocacy, renewals, or expansion initiatives.

Strong organizational and execution skills with the ability to manage multiple programs simultaneously.

Hands‑on experience with Salesforce preferred.

Comfortable working cross‑functionally and supporting shared goals across Marketing, Customer Success, and Sales.

Analytical mindset with experience using data to measure performance and inform improvements.

Ability to adapt in a fast‑paced environment with evolving priorities.

Compensation for this role is expected to start at $90,000 and may vary based on skills and experience.

Benefits include medical, dental, and vision coverage; flexible spending accounts; short‑term and long‑term disability insurance; life and AD&D insurance; a 401(k) retirement savings plan with company match; paid time off and paid holidays; commuter benefits; an Employee Assistance Program; well‑being coaching; and voluntary benefits such as home, auto, and pet insurance, together with discounted legal and financial services.

Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices at https://www.internetbrands.com/work-with-us/cpra

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