Marketing and Communications Specialist

Overview
Marketing and Communications Specialist position in the College of the Environment Dean’s Office. The role is responsible for producing and managing social media content and website content, proofreading and approving email newsletters across the College, and producing College-wide digital newsletters. Provides minimal support to the Advancement team as needed and coordinates across multiple teams in the Dean’s Office and the College’s units. Requires strong editing and writing skills, interpersonal abilities, multi-tasking, creativity, and customer-service orientation to interact with diverse audiences.

Responsibilities

Social Media (30%)

Manage the College’s social media accounts, including the content calendar. Serve as the primary creator of social posts and lead strategist for reaching key audiences.

Collaborate with social media managers across the College and UW units to amplify content across channels.

Use data, metrics and industry knowledge to make content recommendations to increase social media traffic and engagement.

Email Marketing (30%)

Review and approve digital newsletters produced by the College’s unit partners and sent through UW’s email marketing platform.

Assist with producing the College’s newsletters, event invites and other email communications.

Together with the Director of Marketing, explore best practices for email marketing tactics including personalization, audience segmentation, A/B testing, etc. Analyze email data and use insights to modify campaigns and strategies to enhance performance and engagement.

Web (30%)

Answer basic questions and requests from the customer support inbox.

Proof and approve College website edits.

Assist partner units to ensure consistently strong website content.

With the Web Design Specialist, conduct training for unit web editors, test new web features, conduct informal user testing, manage user access for unit sites, and help with bugs that don’t require code fixes.

Collaborate with units to update sites according to best practices.

Format web content and post relevant, external stories to the College website; ensure the homepage is refreshed with featured stories, calendar items and other key elements.

Coordination and Administration (5%)

Manage the Marketing and Communication team’s general email inbox and route messages as appropriate.

Manage the College events calendar and work with units across UW to promote events.

Respond to information requests and develop correspondence as needed.

Assist with orders and purchases.

Help schedule team events.

Other duties as assigned (5%)

Qualifications
Minimum Qualifications

Bachelor's degree in communications, journalism, marketing, or other related field and at least two years of related work experience. Equivalent experience can substitute for the degree requirement.

Additional Qualifications

Must have strong writing, editing, and proofreading skills and experience using Associated Press Style.

Demonstrated experience managing social media platforms in a professional and engaging manner.

Desired Qualifications

Email marketing

Canva

Basic HTML

User experience testing

Web analytics

Web accessibility

Photography and Videography

Compensation, Benefits and Position Details

Pay Range Minimum:

$60,780.00 annual

Pay Range Maximum:

$91,164.00 annual

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About The UW
Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world. UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

Our Commitment
The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.

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