Retail Marketing Coordinator

Benefits:

Employee discounts

Opportunity for advancement

Part-time · On-site only

**Please answer all questions and include both a cover letter and portfolio. Applications missing any of these will not be reviewed. **

About The Gardener’s Center

We help people feel more comfortable with plants — whether they’re just starting out or have been gardening for years. We’re a community-driven garden center where plants are more than products, and our growth depends on sharing real, in-store content that blends clear product information with honest storytelling.

This is a hybrid floor + desk role. You’ll spend part of your time on the sales floor photographing real products and talking with customers, and part of your time at the computer editing, uploading, and publishing content across our website, email, blog, and social.

About the Role

This is a part-time, execution-focused role with a marketing mindset. You will help implement content and campaigns across Shopify, email, blog, and social using strong product visuals and simple, honest storytelling. Overall growth strategy and targets are owned by the Owner.

This role requires interacting with customers to understand who they are, what they’re buying, and what they care about. If you’re comfortable appearing in occasional in-store video content, that’s a big plus.

CORE RESPONSIBILITIES

Website & Content Ownership

Maintain product accuracy across the website so online customers see what’s actually in the store

Own the weekly content workflow — shot lists, upload schedule, and content handoff

Create and manage a marketing calendar that connects website updates, email, blog, and social into a single omnichannel plan

Keep Shopify, email, blog, and social visually consistent and up to date

Flag outdated products, missing photos, or content gaps proactively

Ensure all content follows a consistent omnichannel approach so branding, messaging, and product focus carry seamlessly across in-store displays, website, email, blog, and social

Retail Product Content & Storytelling

Shoot clean, accurate product photos using a smartphone or DSLR

Produce high-volume retail product photography (not styled shoots)

Capture everyday moments that show how people really use plants

Write warm, clear captions and short product stories

Photograph all inventory — plants, soil, fertilizer, pots, tools

Edit photos using Lightroom, Snapseed, or Canva

Name, organize, and upload files correctly for e-commerce use

Shopify, Email, Blog & Social Execution

Upload and maintain product listings in Shopify

Create short-form video (Reels / TikTok)

Build visually clean, story-driven email content in Klaviyo

Write simple blog articles tied to seasonal plants and in-store activity

Create graphics using Canva or similar

Maintain weekly shot lists and a seasonal content calendar

In-Store Signage & Print Materials

Design and produce simple in-store signage, shelf talkers, and printed materials that support seasonal merchandising and promotions

Ideal Candidate

Has real product photography experience in retail environments

Is a strong writer and storyteller — not just a designer

Takes creative initiative — notices what should be photographed and captures it without being asked

Collaborates easily with the team to surface stories, products, and moments worth sharing

Comfortable managing a small but real website — not just posting to social

Thinks in systems and checklists, not just creativity

Notices what’s broken and fixes it without being asked

Comfortable talking with customers and appearing on camera when helpful

Enjoys moving between hands-on floor work and focused computer time

Organized, reliable, and able to work independently

Requirements

Product photography portfolio (required)

Writing samples or social/blog examples showing storytelling ability

Canva proficiency

Shopify experience

Able to independently edit both photo and video for web, email, and social

Comfortable reviewing basic performance metrics

On-site availability including weekends

How to Apply — Cover Letter & Portfolio Required

Your cover letter must include:

Why you want to work at The Gardener’s Center

A time you supported a team beyond your job description

Your relationship with plants, nature, or hands-on work

Your availability

Email resume, cover letter, portfolio, and writing samples to: Grow@GoGCF.com