B2B Digital Marketer

Team
SmartDollar

Location
Franklin, TN—on-site, relocation assistance available, flexible schedules available

Job Overview
As a Marketer for SmartDollar, you’ll help drive pipeline growth by building campaigns that introduce companies to our financial wellness benefit. You’ll partner with Sales, CRM, and Business Development teams to execute marketing automation, account‑based marketing campaigns, and sales enablement initiatives. Along the way, you’ll collaborate with writers and designers and use data and AI tools to continuously improve campaign performance and impact.

Responsibilities
You will partner closely with Sales teams to support pipeline and deal progression, use marketing automation platforms and CRM data, develop account‑based marketing strategies across digital, direct mail, or multi‑channel campaigns, and iterate on campaigns using analytics and AI tools.

Qualifications

4+ years of B2B marketing experience supporting sales or revenue‑focused teams

Experience with marketing automation platforms such as Salesforce Marketing Cloud Account Engagement or similar tools

Comfortable working with CRM data and campaign analytics (Salesforce, Google Analytics, Excel)

Experience partnering with Sales teams to support pipeline and deal progression

Familiarity with account‑based marketing strategies across digital, direct mail, or multi‑channel campaigns

Comfortable using AI tools like ChatGPT or Claude to improve marketing workflows and execution

Thrives in a collaborative environment with writers, designers, and other marketers

Benefits

Health insurance (including plans eligible for an HSA—company match up to $500)

401(k) retirement plan with 4% match/company contribution

Annual wellness, counseling and grocery membership reimbursement

On‑campus cafe with subsidized pricing for breakfast, lunch and coffee bar

Dependent care FSA

Tons of cultural activities, such as weekly devotional, leadership development courses, Battle of the Bands, and an annual Christmas party

Work Environment
All team members work on‑site under the same roof, with flexible schedules to accommodate family obligations and other needs. Each member has a designated workspace with an electronic sit‑stand desk, and the campus includes quiet library space, coffee bar lounge areas, a recreational game zone, and outdoor/patio work and break areas.

EEO Statement
EOE, including disability/vets

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