Marketing Coordinator I

The Marketing Coordinator I will assist the Marketing Manager in executing strategic marketing plans for revenue divisions of Thompson Tractor Company (“TTCo”). The position holder will become the embedded strategic marketing partner for one of those divisions.

Responsibilities

Work closely with Division Leadership, the Director of Marketing and the Marketing Manager on executing marketing plans that drive business results

Execute marketing campaigns individually and at the direction of the Director of Marketing and/or the Marketing Manager in relevant business segments and media channels, monitoring campaign and program results

Manage and deploy OEM marketing programs

Participate in customer events and TTCo events

Create and place content for assigned marketing channels, including websites and social media

Travel – up to 25% and including some weekends – with dealer personnel, sales representatives and/or Marketing colleagues as required

Support and assist management with all related administrative tasks

Understand and use related websites, programs and software

Perform other duties as assigned

Qualifications

Education: Bachelor’s degree required

Experience: No previous business experience required

Skills and Competencies:

Integrated Marketing

Digital Marketing

Heavy Equipment Industry Knowledge

Relationship Building (Internal and External)

Problem Resolution

Telephone/Verbal Communication

Computing Skills including Microsoft Office

Organization to prioritize workload

Self‑motivated and results‑oriented

Social media

Marketing project management

Job Training:

TTCo and OEM Computer Programs

Microsoft Office Suite – Basic & Intermediate

Hubspot CRM

Licenses & Certifications: Driver’s License Personal

Physical Requirements

Ability to pass pre‑employment background check, physical exam (including drug screen), and perform physical requirements of the job

Ability to speak, listen, write, and type effectively

Reaching, grasping, and stooping

Kneeling and crawling under equipment

Climbing ladders and equipment

Lifting and carrying up to 75 lbs.

Strains related to lifting

Repetitive hand motions (e.g., computer work)

Back and neck strain

Work‑related stress

Potential hazards from operating office equipment

Safety Summary

Work is normally performed in the Marketing Department office environment.

Some work must be performed in the shop and field environment with limited exposure to physical risk.

Some physical effort is required for this position.

Equal Opportunity Employer
Thompson Tractor is an Equal Opportunity Employer including Veterans and Individuals with Disabilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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