Mediabistro logo
job logo

Senior Marketing Manager

ReviveRX and Ways2Well, Houston, TX, United States

Pay: $140,000-$155,000/yr

Job type: Freelance


Position Summary
The Senior Marketing Manager will serve as the architect of ReviveRx’s integrated B2B marketing strategy. This includes leading efforts across sales enablement, digital channels, product marketing, content development, and events. The role works closely with sales, clinical, and leadership teams to ensure that every marketing initiative is aligned to pipeline growth, customer acquisition, and measurable business impact. A central focus of this role will be translating complex clinical and technical information into clear, compelling messaging that differentiates ReviveRx in a competitive and highly regulated marketplace.

Key Responsibilities
Build & Execute the B2B Marketing Strategy

Develop and lead an integrated B2B marketing strategy across key channels, including sales enablement, website, email, events, and social

Align marketing efforts to drive qualified lead generation, customer acquisition, and pipeline growth

Partner closely with sales to ensure alignment on priorities, targets, and conversion strategies

Own Sales Enablement

Create best-in-class sales tools, including product guides, digital toolkits, and training materials

Translate complex clinical and technical information into clear, compelling, and differentiated messaging

Equip the sales team with the tools and confidence to effectively position Revive in a competitive market

Lead Product Marketing & Content Development

Define positioning and messaging across key product categories

Build and implement a content governance and review system to ensure consistency, quality, and compliance

Partner with clinical and R&D teams to ensure all content is accurate, credible, and evidence-based

Own Events & Educational Marketing

Lead the strategy and execution of events, including trade shows, webinars, and educational programs

Develop integrated campaigns to maximize pre, during, and post‑event engagement

Build campaigns that educate and convert, not just inform

Continuously test, learn, and optimize performance to improve engagement and ROI

Ensure all event content reinforces ReviveRx’s positioning and drives measurable business impact

Strengthen the Marketing Foundation

Build scalable processes, tools, and infrastructure to support growth

Establish clear KPIs and track performance across the full marketing funnel

Bring structure and rigor while maintaining speed and agility in execution

Required Qualifications

6–10+ years of experience in B2B marketing, ideally within healthcare, pharma, biotech, or related industries

Proven track record of driving lead generation and supporting revenue growth

Strong experience in sales enablement and go‑to‑market strategy

Excellent messaging, positioning, and content development skills

Experience working in fast‑paced, high‑growth environments

Preferred Qualifications

Experience marketing compounding pharmacy, specialty pharmacy, or nutraceutical/supplement products

Familiarity with FDA regulatory guidelines and compliance requirements as they apply to pharmaceutical or healthcare marketing content

Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or Marketo

Proficiency with digital marketing tools including Google Analytics, SEO platforms, and social media management tools

Experience building or managing a marketing function with limited resources or in a startup/scale‑up environment

Prior exposure to clinical or medical affairs teams, with the ability to navigate content review and approval processes

Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree a plus

Experience managing external agencies, contractors, or freelance creative talent

Familiarity with telehealth, direct‑to‑consumer healthcare, or patient engagement marketing

Work Environment & Physical Requirements

Office‑based, hybrid, or remote environment depending on business need, reliable high‑speed internet required for remote work

Primarily sedentary role with extended periods of working at a computer workstation

Frequent virtual collaboration via video conferencing platforms; camera‑on participation expected

Occasional travel required for trade shows, conferences, company events, and sales team meetings, estimated 15–25% annually

Ability to work in a fast‑paced, deadline‑driven environment with shifting priorities

May require occasional evening or weekend availability surrounding event execution or campaign launches

Ability to lift and transport event materials, signage, or marketing collateral up to 25 lbs when attending trade shows or events

Featured Benefits

Competitive salary

Comprehensive health, dental, and vision insurance

401k with employer match

Paid Time Off

Employee Perks & Discounts

Salary $140,000 – $155,000 a year

Equal Employment Opportunity (EEO) and Affinitive Action Commitment
Revive RX is committed to providing equal employment opportunities and render affirmative action to all employees and applicants for employment, including individuals who are members of under‑represented groups, without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state, or local laws.

Reasonable Accommodations Statement
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.

#J-18808-Ljbffr