Director / Media Strategy

Director / Media Strategy

Paid Media

Full-time

Senior

Dallas TX

At LERMA/, paid media is more than placement. It demands precision, cultural fluency, relevancy, and accountability. We’re looking for a Media Strategy Director to lead the development of integrated media plans that move audiences and drive measurable business impact. This role blends strategic rigor, operational excellence, and client leadership to ensure our work is thoughtful, scalable, and built to perform.

If you’re equal parts architect and operator, this is for you.

What You’ll Do

Lead media strategy, plan development, and budget allocation across integrated media ecosystem

Identify and size target audiences based on client briefs, cultural insight, and business goals

Facilitate media brief development and ensure clear translation of strategy to investment teams

Evaluate media vehicles and channel composition to maximize reach, efficiency, and impactOversee client setup, billing coordination, and administrative processes to ensure operational integrity

Present recommendations to account teams and senior clients with confidence and clarity

Build strong, trusted relationships with key client stakeholders

Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans

Create detailed media measurement frameworks aligned to business outcomes in collaboration with data & analytics

Ensure work is executed thoroughly and precisely, following established procedures

Direct and develop the growth of media strategists, supervisors, and mentor associated directors

Provide performance feedback and contribute to team growth and training

Serve as a senior resource for complex problem-solving and cross-functional collaboration

What You Bring

8–10+ years of experience in media strategy or planning

3+ years of progressive management experience

Strong quantitative and analytical skills (advanced Excel proficiency required)

High attention to detail and operational discipline

Comfort leading strategic conversations and taking a point of view with clients

Ability to independently prioritize across multiple workstreams

Professional presence in all internal and external communications

A self-starter mindset with a collaborative spirit

Resourcefulness in troubleshooting and navigating complexity

What We Offer

Competitive salary based on experience

Paid company holidays and vacation earned per year

Paid sick leave

Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance

401k and annual profit‑sharing retirement plans

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