Marketing Manager

About the Company
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It builds high‑quality homes primarily for entry‑level and first‑time move‑up markets, and offers mortgage financing and title services. Visit www.drhorton.com for more information.

Position: Marketing Manager
The Marketing Manager will manage and lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. The role will coordinate with the Division President to develop and manage the marketing and communication plan, and support sales area managers, marketing personnel, and division staff to execute the plan in line with division goals.

Essential Duties and Responsibilities

Coordinate advertising and public relations with the ad agency for current communities.

Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives.

Coordinate the selection of model options.

Coordinate and participate in the compilation and completion of brochures, signage, and sales office materials.

Maintain brand consistency and compliance of model homes, advertising, signage, brochures, public relations, and invoices.

Oversee marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e‑blast campaigns, logos, and direct mail campaigns in conjunction with regional legal and corporate compliance.

Hire and manage vendors for model home openings within local division and corporate requirements.

Identify and prioritize marketing objectives, including managing effective digital and on‑site marketing campaigns.

Manage online branding and communication through the company website, mobile, and email marketing campaigns.

Support a wide range of digital and traditional marketing needs for the division, including strategy, planning, targeting, implementation, reporting, and optimization.

Analyze and interpret user journey data to improve the customer experience.

Review website performance and track campaign reporting to manage revenue, costs, and ROI.

Manage reports and dashboards to track marketing programs across channels and optimize the funnel from inquiry to closed opportunity.

Maintain model homes after opening, coordinating cleaning, plant maintenance, and landscaping of the model complex.

Collaborate with model merchandisers, landscape architects, on‑site superintendents, and other relevant personnel.

Communicate with various departments to improve products and company image.

Conduct all business in a professional and ethical manner to serve customers and increase goodwill and profit.

Ability to travel overnight.

Supervisory Responsibilities

Supervises 2 or more employees.

Qualifications
Education and/or Experience

Bachelor’s degree from a four‑year college or university.

Four to six years of digital marketing experience and/or training.

Advanced knowledge of SEM, including meta tags, Panda and Penguin optimization algorithms, and PPC management.

Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com.

Expert knowledge in Google Analytics, social media, Adobe Creative Suite (InDesign, Photoshop, photography, and video editing software).

Proficiency with MS Office and email.

Preferred Qualifications

Master’s degree in Advertising/Marketing/Communications preferred.

New home sales marketing experience preferred.

Strong written and verbal communication skills.

Creative thinking.

Benefits

Medical, Dental, and Vision.

401(k).

Employee Stock Purchase Plan.

Flex Spending Accounts.

Life & Disability Insurance.

Vacation, Sick, Personal Time, and Company Holidays.

Multiple voluntary and company‑provided benefits.

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