Social Media Intern

Job Details
Job No: 511479

Division/Organization: Community Partners

Department: The Rigby

Job Type: Local Work Study Student Jobs

Remote Eligibility: Partially Remote

Location: Off Campus Work Study

Salary/Wage Range: $12.00-$15.00

Job Categories: Interpersonal Communication, Leadership, Critical Thinking/Problem Solving, Professionalism/Work Ethic, Communications, Broadcasting, Media Arts, Business Management, Finance, Marketing, Customer Service, Athletics, Sports, Recreation, Local Work-Study Required Student Jobs, Career Management, Honoring Context and Culture, Federal Work-Study Preferred

Department Overview
The Social Media Intern supports The Rigby’s marketing efforts by creating, scheduling, and managing digital content that increases visibility, promotes events, and strengthens the brand. This role is part of the larger effort to keep The Rigby relevant, exciting, and engaged with its audience on all major platforms.

Anticipated Start Date
As soon as possible

Remote Work Eligibility Detail
Partially Remote

Anticipated Hours Per Week
Minimum: 5, Maximum: 15

Schedule
Varies

Number of Positions
1-2

Qualifications

Currently pursuing a degree in Marketing, Communications, Journalism, Media Studies, Graphic Design, or a related field

Familiarity with Instagram and Facebook, including stories, reels, and business features

Strong writing and visual communication skills

Basic design knowledge (Canva or similar platforms preferred)

Understanding of current trends in short‑form content and influencer culture

Coursework in social media, marketing strategy, branding, or digital media is a plus

Prior job or volunteer experience in marketing, hospitality, or event promotion is helpful but not required

Must be organized, self‑motivated, and able to meet deadlines without daily supervision

Comfortable capturing photo and video content on a smartphone

Knowledge, Skills & Abilities
Knowledge:

Basic understanding of social media platforms and how they’re used for business

Awareness of current trends, memes, and influencer content

Understanding of hospitality, events, or nightlife culture is helpful

Knowledge of brand voice and visual consistency in content

Familiarity with digital content tools (e.g. Canva, CapCut, Meta Business Suite)

Skills:

Strong written communication for captions and messaging

Visual composition for photo and video content

Time management and ability to meet posting deadlines

Creativity in brainstorming, concepting, and executing content ideas

Organization in managing multiple events and deadlines at once

Abilities:

Work independently and manage tasks without constant oversight

Adapt quickly to new platforms, tools, or trends

Collaborate with managers and other interns in a team setting

Capture quality content during live events or busy hours

Represent the tone, culture, and energy of The Rigby through all content

Position Summary / Job Duties
The Social Media Intern is responsible for supporting The Rigby’s marketing efforts by creating and publishing engaging content across social platforms. This role focuses on promoting events, maintaining a consistent brand voice, and increasing overall visibility and engagement online. The intern will work closely with management and other team members to ensure social media reflects current happenings at The Rigby and aligns with overall business goals.

Create, schedule, and publish content on Instagram and Facebook

Capture photo and video content for use in reels, stories, and posts

Promote in‑house events, specials, and private bookings

Monitor and respond to comments, messages, and tags

Ensure all content aligns with The Rigby’s brand tone and style

Stay current on social media trends and recommend relevant ideas

Collaborate with event and management staff to align content with the calendar

Assist with influencer outreach and local cross‑promotion when applicable

Maintain an organized content folder and posting schedule

Track post performance and note engagement trends

Physical Demands
This role is primarily office and on‑site event‑based, with minimal physical requirements. Occasional walking may be required for capturing content or assisting with neighborhood marketing, such as posting flyers or promoting events locally. Must be comfortable using a smartphone to take photos or videos during events or while on‑site.

Equal Employment Opportunity Statement
UW‑Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity
Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin‑Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background‑people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Application Dates
Advertised: April 28, 2026 09:00 AM Central Daylight Time

Applications close: June 30, 2026 11:55 PM Central Daylight Time

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