Marketing Manager

Benefits

Upward mobility and true career growth

15 days of PTO

14 Paid Holidays

100% Paid Medical Benefits for Employee

401k with company match

Excellent culture to thrive in a best in class environment

Career growth, development, chance to lead and move up

Supportive leadership and teams

$1000-$1500 employee referral bonus

Pay $80,000 + bonus

Responsibilities
Social Media

Work with agencies to assist in creation of social media campaigns and calls-to-action that drive target renters to property sites and generate leads and interaction

Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub for employee recruiting along with the recruiting department

Implementing Social Media SEO tactics aligned with our properties’ keyword and SEO strategies

Conduct competitive analysis studies on competitors

Design / Engagement

Prepare work to be accomplished by gathering information and materials from community managers, regional managers, client and Marketing VP

Plan concept for future marketing themes

Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts

Obtain approval of concept and pricing by submitting rough layout for approval to VP or regional manager

Prepare final layout of finished copy and art

Complete projects by coordinating with outside agencies, art services, printers, etc

Contribute to team effort by participating in and helping create team functions and events

Work with New Business Development team to prepare for presentations

Analytics / Advertising / Feeds

Set up new properties in the Pegasus CRM program and apply tracking to advertising sources for each property

Analyze the success of ad campaigns with the Pegasus CRM program

Make suggestions of advertising channels and spend to community manager, regional manager, client and vice president

Create content for property ad syndication to all ILS channels

Create content for new community websites through web provider

Analyze SEO/ SEM campaigns

Analyze Google Analytics for campaign success

Meet with ownership groups to interpret advertising effectiveness

Work with marketing/ operations team to research new products and procedures for implementation

Skills and Qualifications

Graphic Design Skills

Layout Skills

Creative Services

Customer Focus

Creativity

Flexibility

Deadline-Oriented

Desktop Publishing Tools

Acute Vision

Knowledge of Adobe Creative Suite

Power Point

Competencies and Qualifications

Minimum of 2 years experience as a marketing manager in multifamily (preferred)

Property management experience required

Self-directed and proactive, work independently with broad guidelines

Build teamwork and cooperation among individuals and departments

Demonstrate effective communication skills by listening effectively, transmitting accurate information and actively seeking feedback

Demonstrate excellent organizational skills with the ability to prioritize and work effectively on multiple tasks in a fast-paced, demanding environment

Has a creative mindset. Thinks outside the box in marketing/sales ideas based on the needs of the specific community

Highly motivated individual

Flexible in travel and long-term assignments based on the needs of the company and community

Be attentive to detail and adherence to company standards

Education and/or Experiences
KNOCK, Google Analytics, Onesite, Yardi Facebook for Business, Professional Communication and Presence, Knowledge of Apartment ILS Providers

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this position the employee is frequently required to stand; walk; sit and climb or balance. The employee is occasionally required to stoop, kneel, crouch, or crawl and taste or smell. The employee must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Technology Skills
To perform this job successfully, an individual should have advanced technical skills (Microsoft Excel, Power Point, Office, and Word). Additional software systems will be required. Ability to use general office equipment such as telephone, fax machine, printer and copier.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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