Social Media Coordinator

About Us:Hype and Vice is a fast-growing, women-founded brand that merges fashion and team spirit. We create licensed college and sports apparel with a trend-forward, community-driven approach.The Role:We're looking for a Social Media Coordinator who lives at the intersection of internet culture, sports, and fashion. This role is all about creating content that resonates, moves fast, has the potential to go viral, and captures the humor and energy of sports fandom—while also delivering elevated, aesthetic content that reflects our brand. You'll be responsible for turning trends, cultural moments, and fan behavior into content that feels on-brand, visually compelling, and genuinely entertaining.Key Responsibilities:Create and execute social-first content across TikTok, Instagram, and emerging platformsIdentify, adapt, and execute on trending formats, sounds, and cultural moments in real timeConcept and produce a mix of short-form video content, from humorous, trend-driven posts to elevated, aesthetic brand contentTranslate sports moments, fan behavior, and team culture into timely, engaging, and shareable contentDevelop content that balances humor, relatability, and strong visual identityMaintain a cohesive, on-brand aesthetic across all social platformsManage day-to-day posting, scheduling, and platform optimizationEngage with our community through comments, DMs, and interactive contentMonitor performance metrics and iterate quickly based on what's workingCollaborate with the marketing and creative teams on campaigns, launches, and activationsStay ahead of social trends, creators, and platform updatesQualifications:1–3 years of experience in social media, content creation, or a similar roleDeep understanding of TikTok, Instagram, and short-form content trendsStrong awareness of sports culture, fandom, and current conversations across leagues and teamsProven ability to create content that is engaging, shareable, and has viral potentialStrong sense of humor with the ability to create content that feels natural, not forcedStrong eye for visual storytelling, styling, and aesthetic consistencyCreative thinker who can balance trend-driven content with brand-building visualsComfortable moving quickly, testing ideas, and adapting in real timePassion for fashion, sports, and pop cultureWhy Join UsBe part of a fast-growing, trend-driven fashion brand working with major sports leaguesCreate content that sits at the intersection of sports, fashion, and internet cultureOpportunity to contribute creatively and bring ideas to life across our social platformsGain hands-on experience creating both viral, trend-driven content and elevated, aesthetic brand contentHave a direct impact on how our brand shows up online and engages with our communityWork in a collaborative, fast-paced team environment with real ownershipHybrid work model — in office 3 days per weekCompetitive pay ($28/hour), health benefits, PTO, and 401(k)To ApplySubmit your resume along with links to social media content, portfolios, or accounts that showcase your work.