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Marketing Platforms Solutions Manager / Information Technologist II

MSU - Michigan State University, East Lansing, MI, USA

Job type: Full Time


Working/Functional Title
Marketing Platforms Solutions Manager

Position Summary
The Solutions Manager is responsible for managing the intake, prioritization, and delivery of work across enterprise marketing technology platforms. This role serves as the primary liaison between stakeholders, platform users, technical partners, and operations specialists to ensure solutions are effectively designed, implemented, and adopted.

Characteristic Duties and Responsibilities
Solution Planning, Intake, and Prioritization (35%)

Leads intake and discovery for platform-related requests and initiatives

Partners with stakeholders to understand business goals and operational needs

Translates requirements into user stories, acceptance criteria and implementation priorities

Identifies dependencies, risks and delivery considerations

Maintains and prioritizes backlog

Delivery Management and Cross-Functional Coordination (30%)

Coordinates work across internal/external stakeholders, IT partners and vendors

Supports sprint planning, backlog refinement and release readiness

Tracks work progress, and communicates status, risks and timelines

Validates completed work against requirements

Supports issue escalation and resolution

Platform Optimization and Continuous Improvement (20%)

Identifies opportunities to improve workflows, user experience and platform efficiency

Recommends enhancements and automation opportunities

Supports adoption of new platform capabilities

Contributes to standards, governance and best practices

Evaluates AI-enabled opportunities to improve operational efficiency and discoverability

Testing, Documentation, and Release Support (15%)

Supports user acceptance testing (UAT)

Reviews solution outcomes and validates functionality

Coordinates issue resolution before and after releaseSupports transition to documentation and operational support

Ensures solution readiness for production deployment

Minimum Requirements
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in marketing, communications, business, information systems or related information technology field; three to five years of related and progressively more responsible or expansive work experience in digital platforms, technology solutions or operational delivery; or an equivalent combination of education and experience.

Desired Qualifications

Experience with enterprise marketing technology platforms such as CMS, DAM, email automation, search or customer data platforms

Experience in higher education, communications or complex organizational environments

Experience with vendor and IT partner coordination

Familiarity with accessibility, governance and workflow standards

Experience supporting AI-enabled process improvements

Experience gathering requirements and translating business needs into actionable work

Experience with backlog management, prioritization or agile workflows

Strong written and verbal communication skills

Strong organizational and analytical skills

Ability to manage multiple priorities and stakeholders

Experience working cross-functionally with technical and business teams

Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

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