Marketing Manager - The Rigby

Position Summary / Job Duties
Marketing Support Intern for hospitality and lifestyle brands. Supports brand growth, customer engagement, and revenue across multiple hospitality businesses. This role involves content creation, event promotion, social media management, campaign execution, and client relationships.

Key Responsibilities

Client & Account Management

Lead weekly check‑ins and 5‑point business reviews for each client.

Maintain strong relationships with business owners through monthly meetings and ongoing communication.

Ensure client information is accurate and up‑to‑date across platforms.

Develop and maintain client to‑do lists and ensure timely execution.

Marketing Strategy & Campaign Execution

Plan and execute marketing campaigns, promotions, and event launches.

Identify and target key customer segments.

Oversee creation and distribution of weekly email marketing campaigns.

Manage advertising campaigns (paid social, event promotions, etc.).

Develop and execute press and influencer strategies for each brand.

Content & Social Media Management

Oversee content strategy across Instagram, TikTok, Facebook, and other platforms.

Approve and manage content calendars for all brands.

Ensure consistent posting schedules and brand voice.

Monitor trends and integrate relevant content ideas.

Coordinate content creation requests between clients, interns, and creatives.

Events & Promotions

Plan, promote, and execute events.

Create and distribute promotional materials.

Ensure events are listed and promoted across platforms.

Track performance and optimize future events.

Brand Presence & Partnerships

Maintain and optimize Google Business profiles.

Manage review generation and response strategies.

Execute cross‑promotions and local partnerships.

Engage with online communities.

Operations & Systems Management

Build and maintain systems using Airtable and Google Sheets.

Track marketing calendars, campaigns, and deliverables across brands.

Maintain organized databases (collabs, outreach, influencers).

Record and document meetings, strategies, and outcomes.

Team & Intern Management

Manage and delegate tasks to interns.

Ensure interns execute consistently and correctly.

Build repeatable workflows and training systems.

Monitor communication channels and task completion.

Analytics & Optimization

Track performance across campaigns, events, and content.

Identify opportunities for growth and improvement.

Report key insights and adjust strategies accordingly.

Qualifications

2+ years of full‑time or internship experience in marketing.

Junior or Senior undergrad or graduate students encouraged to apply.

Available 10–20 hours a week in a hybrid setting.

Strong understanding of social media platforms and trends.

Experience managing multiple brands or clients simultaneously.

Excellent organizational and project management skills.

Ability to execute quickly while maintaining attention to detail.

Strong communication and leadership skills.

Experience with tools like Airtable, Google Workspace, and social scheduling platforms is a plus.

Knowledge, Skills & Abilities

Knowledge

Social media marketing, brand management, customer engagement strategies.

Digital advertising, email marketing, event promotion, influencer outreach.

Platforms such as Instagram, TikTok, Facebook, Google Business, Airtable, Google Workspace.

Campaign analytics, content strategy, brand positioning.

Skills

Excellent organization and project management.

Strong written and verbal communication.

Data analysis and performance evaluation.

Content planning, event coordination, campaign execution.

Leadership and delegation for managing interns.

Abilities

Creative thinking while executing strategies efficiently.

Independent work in fast‑paced environments.

Build strong client relationships.

Problem solving and adapting to changes.

Attention to detail while managing multiple responsibilities.

Physical Demands
This role is primarily office‑based with occasional on‑site event support. Minimal physical requirements; occasional walking may be required for capturing content or posting flyers. Must be comfortable using a smartphone to take photos or videos during events or on‑site.

Equal Employment Opportunity Statement
UW‑Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity
Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit to the pursuit of excellence in teaching, research, outreach, and diversity.

The University of Wisconsin‑Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background—people who, as students, faculty, and staff, serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Compensation
$14.00–$16.00 per hour.

Location & Remote Eligibility
Off Campus Work Study; Partially Remote.

Hours Per Week
Minimum 15, Maximum 20 hours per week; flexible schedule.

Number of Positions
1

#J-18808-Ljbffr