Overview The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for Asthma indications in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships. The Associate Director will partner closely with cross-functional and alliance teams to advance the product's growth, contribute to the brand's financial success, and strengthen its leadership position in Pulmonology. This position reports to the Director, Pulmonology HCP Marketing.
A Typical Day Might Look Like Leading the HCP marketing strategy for the Asthma indication, ensuring full integration with the broader brand strategy.
Acting as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical stakeholders.
Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
This Role Might Be For You If You Combine strategic and scientific acumen with an ability to translate insights into actionable marketing strategies.
Have a proven track record of leadership and influence across organizational levels.
Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.
Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace.
Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
Thrive in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making.
Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
Are disciplined in managing budgets and resources aligned to strategic objectives.
Qualifications Bachelor’s degree required; MBA strongly preferred. 10+ years of progressive experience in the pharmaceutical/biotech industry or related field and 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas. Respiratory and/or Immunology experience strongly preferred.
Work Location and Travel Onsite in Sleepy Hollow, NY 4 days a week and willing to travel up to 30% of the time.
Compensation and Benefits Salary range: $157,200.00 - $256,600.00 annually. Regeneron offers an inclusive culture with comprehensive benefits varying by location, including health and wellness programs, 401(k) company match, paid time off, paid leaves, and equity awards. For details, please refer to the total rewards information for Regeneron and the recruiter for country-specific benefits.
Equal Opportunity and Background Checks Regeneron is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or belief, sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of a protected group, sexual orientation, disability, or other protected characteristics in accordance with applicable laws. Some roles may require background checks conducted in accordance with local law.
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Associate Director Pulmonology, Marketing (HCP)
Regeneron Pharmaceuticals, Inc, Sleepy Hollow Trailer Village, AZ, USA
Pay: $157,200-$256,600/yr
Job type: Full Time