Marketing Operations Manager
FLSA Status: Exempt
Location: Dallas, TX
Reports to: Director, RevOps
About the Company:
Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.
Role Description:
We are looking for a Marketing Operations Manager to serve as the operational and analytical backbone of marketing. This role sits within our Revenue Operations team with a dotted line to marketing — meaning you will be embedded in the systems and data infrastructure that powers our go-to-market engine while maintaining a tight partnership with the marketing team on strategy, execution, and insights.
The right person for this role understands the full marketing-to-sales journey and can connect the dots across systems, data, and teams. You are not just a platform administrator — you are the person who turns marketing data into actionable intelligence, owns the integrity of our reporting, and ensures that every campaign, touchpoint, and dollar spent can be measured and attributed.
Your role:
Marketing Systems & Infrastructure
- Own HubSpot end to end — system configuration, user management, objects, pipelines, workflows, and integrations — from a technical, operational, and enablement perspective.
- Own and manage audience segmentation within HubSpot, providing ongoing support and optimization after initial buildout with our agency partner.
- Own Clay for contact and account enrichment, including alignment with Marketing and Sales on ICP, managing credit usage, and completing Clay University certification.
- In collaboration with the Business Systems Manager, maintaining integrations between HubSpot, Salesforce, and other marketing and sales platforms, ensuring clean data flow and system reliability.
- Evaluate and recommend new marketing tools to improve efficiency and capabilities across the stack.
Attribution, Reporting & Insights
- Own all marketing dashboards and reports, with a focus on marketing attribution by channel, marketing spend ROI, and campaign influence.
- Own Google Analytics measurement and accuracy — ensuring proper configuration, tag implementation, and data integrity so that web and campaign analytics are reliable and actionable.
- Build, deliver and maintain a Marketing Insights dashboard, going deeper than surface-level metrics to surface trends, patterns, and opportunities.
- Generate bi-weekly marketing insights for leadership, translating data into clear, actionable recommendations.
- Contribute marketing performance data and insights to board deck reviews, commercial KPI one-pagers, and commercial narratives.
- Understand and map the full marketing-to-sales journey, with particular focus on Marketing to Identity/Connect (new sales) and Identity to Expansion Sales (lifecycle).
- Own touchpoint tracking and the touchpoints object to support accurate channel attribution.
Campaign Operations & Execution
- Build and manage automated email campaigns, drip sequences, and multi-channel marketing workflows in HubSpot.
- Ensure campaign quality through testing protocols, QA processes, and performance monitoring.
- Support the marketing team with technical implementation of campaigns and programs.
- Own campaign influence reporting and process, including opportunity source integration.
Cross-Functional Collaboration & Communication
- Partner with Sales Operations and the RevOps team to ensure lead management processes, SLAs, and handoff workflows are running effectively and consistently.
- Participate in RevOps communication cadences including weekly Kanban reviews, commercial leadership prep, and bi-weekly marketing syncs.
- Contribute to documentation for strategic meetings, translating action items into Salesforce and HubSpot changes.
- Work closely with marketing leadership to translate strategic goals into operational execution plans.
Qualifications:
- 5+ years of experience in marketing operations in a B2B SaaS or technology environment.
- Deep, hands-on expertise in HubSpot (certified preferred) or equivalent marketing automation platform such as Salesforce Account Engagement or Marketo.
- Proficiency in Google Analytics — including tag management, event tracking, and ensuring measurement accuracy across web properties.
- Experience with data enrichment platforms (Clay preferred) and an understanding of how enrichment supports ICP alignment and pipeline development.
- Proven ability to build marketing attribution models, performance dashboards, and ROI reporting that leadership trusts and acts on.
- A systems thinker who can map the full customer journey across marketing and sales touchpoints and identify gaps or inefficiencies.
- Strong communication skills — you can translate technical system data into insights that non-technical stakeholders understand and use.
Nice to Have:
- Strong working knowledge of Salesforce and experience managing integrations between CRM and marketing automation platforms.
- Familiarity with Confluence, Monday.com, or similar project management and documentation tools.
- Experience with BI tools (Tableau, Looker, or similar).
- Background in freight, logistics, or supply chain technology.
- Experience contributing to board-level reporting or commercial strategy decks.