Sales and Marketing Director

At Better Living, we believe every stage of life should be filled with purpose, dignity, and joy.

We're not just a senior living management company-we're a team driven by compassion, grounded in hospitality, and committed to doing what's right for residents, families, and staff. Our communities are built on meaningful connections, personalized support, and everyday moments that matter.

This is senior living, only better.

Benefits:

Compensation - $
Health, dental, and vision insurance
Paid time off and holidays
401 (K) matching
Professional development opportunities
Employee assistance programs
Job Summary:

In this role, you will lead outreach, occupancy growth, and brand development for our senior living community. This position is responsible for building relationships with prospective residents, families, referral sources, and the local community to promote our services and maintain a strong census.

Key Responsibilities: Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals
Manage the full sales cycle: lead generation, tours, follow-up, relationship building, and closing
Maintain accurate lead tracking, CRM data, and sales reports; analyze metrics to optimize performance
Coordinate and host community tours, open houses, and marketing events
Cultivate and maintain relationships with referral partners, including hospitals, physicians, senior centers, case managers, and discharge planners
Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and support resident satisfaction
Represent the community at local events, networking functions, and industry gatherings
Manage advertising, digital marketing, and promotional materials in alignment with brand standards
Maintain current knowledge of market trends, competitor activities, and regulatory changes that affect occupancy development
Assist in training front-line staff on customer service and referral engagement techniques
Other duties as assigned
Requirements: Associate or Bachelor's degree in marketing, communications, business, or a related field preferred
Minimum 2-3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare
Excellent communication, public speaking, and interpersonal skills.
Strong understanding of the senior care industry, including state regulations and consumer decision-making processes
Comfortable using CRM systems to track outreach and results
Highly organized, self-motivated, and able to work both independently and collaboratively.
Must pass required criminal background check in order to serve vulnerable adults
Must be screened TB and other state-required health care conditions
Be able to read, write, and comprehend English
Physical Demands and Work Environment: Indoors, climate-controlled assisted living facility with a focus on personalized care
Prolonged periods of sitting at a desk and working on a computer
Constant and repetitive movement of fingers, hands, and wrists
Must be able to stand, walk, bend, and stoop on an occasional basis
Ability to travel for marketing and company events
Possible exposure to unpleasant odors.
Possible exposure to chemicals as indicated in the MSDS manual.

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.