Senior Marketing Manager

Overview
The Senior Marketing Manager is responsible for leading the marketing strategy and execution for Lake Nona Wave Hotel and Aloft Orlando Lake Nona. Working closely with the Director of Sales & Marketing, this role focuses on creating, maintaining, and enhancing the brand image across traditional, digital, and social media channels.

This position plays a key role in driving awareness and revenue for guestrooms, restaurants, bars, and meetings & events, while promoting the broader Lake Nona destination. The ideal candidate is a creative, detail-oriented marketing professional with a strong eye for design and a passion for storytelling.

Responsibilities

Develop and implement property-level and market-driven marketing initiatives to increase brand awareness and revenue

Manage and maintain an active presence across all social media platforms, including content creation and calendar execution

Create and distribute email marketing campaigns and newsletters targeting segmented audiences

Collaborate closely with Sales & Catering to develop marketing collateral and graphic design materials that support revenue generation

Partner with external agencies on digital marketing, PR, email, and print campaigns

Attend hotel events and create engaging content to promote current and future experiences

Support recruitment and retention marketing efforts in partnership with People Services

Monitor industry trends, marketing platforms, and campaign performance to ensure effectiveness

Identify gaps in performance and implement strategies to improve results

Ensure all marketing efforts are aligned with overall sales strategies and brand standards

Qualifications

Strong creative eye with a passion for design, branding, and storytelling

Proficiency in Adobe Creative Suite, Canva, and video editing tools

Experience managing social media platforms and content strategies

Basic knowledge of digital and search marketing

Understanding of hotel operations and hospitality marketing preferred

Strong organizational and project management skills with the ability to multitask and meet deadlines

Excellent communication and collaboration skills

Ability to work in a fast-paced, dynamic environment and troubleshoot effectively

Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Experience managing photo and video shoots is a plus

Flexible schedule required, including evenings, weekends, and holidays

Benefits
As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:

Group medical, dental, vision, life, and disability benefits.

Participation in a pre‑tax flexible benefit plan for healthcare and dependent care reimbursement.

An employee assistance program.

Paid time off/sick time.

Participation in a 401(k) plan with a company match.

Team member free room night program.

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