The Senior Marketing Manager is responsible for leading the marketing strategy and execution for Lake Nona Wave Hotel and Aloft Orlando Lake Nona. Working closely with the Director of Sales & Marketing, this role focuses on creating, maintaining, and enhancing the brand image across traditional, digital, and social media channels. This position plays a key role in driving awareness and revenue for guestrooms, restaurants, bars, and meetings & events, while promoting the broader Lake Nona destination. The ideal candidate is a creative, detail-oriented marketing professional with a strong eye for design and a passion for storytelling.
Responsibilities
- Develop and implement property-level and market-driven marketing initiatives to increase brand awareness and revenue
- Manage and maintain an active presence across all social media platforms, including content creation and calendar execution
- Create and distribute email marketing campaigns and newsletters targeting segmented audiences
- Collaborate closely with Sales & Catering to develop marketing collateral and graphic design materials that support revenue generation
- Partner with external agencies on digital marketing, PR, email, and print campaigns
- Attend hotel events and create engaging content to promote current and future experiences
- Support recruitment and retention marketing efforts in partnership with People Services
- Monitor industry trends, marketing platforms, and campaign performance to ensure effectiveness
- Identify gaps in performance and implement strategies to improve results
- Ensure all marketing efforts are aligned with overall sales strategies and brand standards
Qualifications
- Strong creative eye with a passion for design, branding, and storytelling
- Proficiency in Adobe Creative Suite, Canva, and video editing tools
- Experience managing social media platforms and content strategies
- Basic knowledge of digital and search marketing
- Understanding of hotel operations and hospitality marketing preferred
- Strong organizational and project management skills with the ability to multitask and meet deadlines
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment and troubleshoot effectively
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience managing photo and video shoots is a plus
- Flexible schedule required, including evenings, weekends, and holidays
Benefits
- Group medical, dental, vision, life, and disability benefits
- Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
- An employee assistance program
- Paid time off/sick time
- Participation in a 401(k) plan with a company match
- Team member free room night program
Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality.
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