Senior Copywriter

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e‑commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Senior Copywriter is a creative storyteller and brand voice leader responsible for concepting and crafting breakthrough ideas that elevate the brand. This role focuses on big ideas, emotional storytelling, and brand‑building campaigns, bringing a distinct and consistent voice to life across every touchpoint. This person shapes narratives and pushes creative boundaries.

77,100.00 - 96,350.00 - 115,600.00 USD Annual

Creative Concepting & Storytelling

Lead the development of big campaign ideas rooted in brand truth and consumer insight

Craft compelling, original storytelling that builds emotional connection and brand affinity

Transform complex messaging into resonant copy that makes brand and product benefits feel intuitive, memorable, and connected

Translate briefs into strong conceptual territories, not just copy outputs

Push for bold, distinctive creative that stands out in the market

Brand Voice Ownership

Own and evolve the brand voice, ensuring it is clear, consistent, and differentiated

Act as a steward of tone across all creative outputs and campaigns

Define how the brand shows up across channels—not just what it says

Campaign Leadership

Lead copy direction across integrated campaigns—from concept through execution

Ensure consistency of narrative across all channels (digital, retail, product, etc.)

Partner with Art Directors and Designers to create cohesive, idea-driven work

Cross‑Functional Creative Collaboration

Collaborate closely with Creative, Brand, and Marketing teams to elevate ideas

Contribute to brainstorming sessions and creative reviews as a key voice

Help connect the dots across teams to ensure one cohesive brand story

Able to clearly present, sell, and advocate for ideas with cross‑functional teams and stakeholders.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

Microsoft Office Suite (Excel, PowerPoint, Word) and SharePoint

Jira and Confluence

AI tools and platforms including Claude, Microsoft Copilot, and ChatGPT

Strong overall technical aptitude with the ability to learn new systems and technologies quickly

Exceptional creative storytelling and conceptual thinking

Strong brand voice development and execution

Ability to generate big ideas and campaign platforms

High‑level copywriting craft and editing skills

Strong collaboration and communication skills

Open to and experienced with leveraging AI tools for ideation, efficiency, and tactical execution.

Experience developing brand campaigns and awareness work

Ability to think beyond deliverables into ideas

Adaptability across tones, formats, and audiences

Confidence presenting and defending creative work

Education And Experience

5–8+ years of copywriting experience, preferably in‑house or at a creative agency

A portfolio that demonstrates:

Campaign‑driven thinking

Brand storytelling

Conceptual work (not just executional assets)

Experience in apparel, golf, athleisure, or lifestyle brands strongly preferred

Proven ability to contribute to brand awareness campaigns and storytelling initiatives

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem‑solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

TravisMathew is an Equal Employment Opportunity

#J-18808-Ljbffr