Marketing Manager- Harley Davidson Panama City Beach

Position Summary
The Marketing Manager is responsible for developing and executing strategic marketing initiatives that grow dealership traffic, motorcycle sales, merchandise revenue, rider engagement, and community presence. This role oversees digital marketing, social media, events, advertising campaigns, partnerships, and brand promotion while maintaining the authentic Harley-Davidson experience.

Responsibilities

Develop and execute dealership marketing strategies and promotional campaigns

Manage social media accounts, digital advertising, and online engagement

Create marketing content including graphics, videos, emails, and event promotions

Coordinate dealership events such as bike nights, charity rides, rallies, and customer appreciation events

Maintain Harley-Davidson brand standards across all advertising and communications

Work with sales, service, parts, and apparel departments to drive customer traffic and revenue

Track and analyze campaign performance, customer engagement, and ROI metrics

Manage relationships with media vendors, sponsors, community partners, and local businesses

Update dealership website, event calendars, and promotional materials

Oversee email marketing campaigns and customer outreach initiatives

Assist with in-store merchandising and promotional displays

Monitor marketing budgets and advertising schedules

Support Harley Owners Group (H.O.G.) activities and rider community engagement

Attend weekend and evening events as needed

Qualifications

3+ years of experience in marketing, advertising, event planning, or dealership marketing preferred

Strong knowledge of social media platforms, digital marketing, and online advertising

Excellent communication, organizational, and project management skills

Experience with content creation, photography, video editing, or graphic design preferred

Proficiency in Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools

Experience with CRM systems and email marketing platforms preferred

Ability to analyze marketing data and campaign performance metricsStrong customer service and relationship-building skills

Self-motivated with the ability to manage multiple projects and deadlines

Flexibility to work weekends, evenings, and special events

Knowledge of motorcycle culture and Harley-Davidson brand lifestyle preferred

Salary Range
$55,000 - $65,000 Based on Experience

Benefits & Perks

Competitive salary commensurate with experience.

Excellent growth and opportunities for advancement.

Modern, state-of-the-art Service facilities.

Paid training and education to achieve, and maintain, any job certifications required.

401K with company participation.

Competitive Health, Dental, Vision and Life insurance programs for employees and their families.

Short-term & long-term disability insurance available.

HSA (health savings account).

PTO (paid time off).

Employee pricing for new & used vehicles, service and parts.

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