Marketing Automation Manager

Ellsworth-Germantown
W129N10825 Washington Dr.
Germantown, WI 53022, USA

What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common? Ellsworth Adhesives specs in materials in each of those products!

Ellsworth Corporation, a global, industry‑leading distributor of specialty chemicals and equipment and adhesive manufacturer, currently has a Marketing Automation Manager opportunity. This role reports to our corporate headquarters located in Germantown, WI and the candidate may work remotely or in a hybrid setting.

Are you passionate about delivering marketing automation and email communications that drive customer engagement? Want to grow your career? This is an exciting time to join Ellsworth.

This role provides ownership of company‑wide marketing automation and email communications, including lifecycle architecture, automation workflows, and system‑supported integrations. The role partners with Marketing Operations and Campaign teams to design scalable, compliant, and data‑driven programs that improve engagement, pipeline contribution, and customer lifecycle performance.

Responsibilities

Owns and maintains customer and lead lifecycle frameworks, including stage definitions, triggers, and progression logic, and supporting automation workflows for acquisition, engagement, onboarding, and retention.

Designs, builds, and optimizes marketing automation programs including email communications, nurture streams, behavioral triggers, and multi‑channel campaigns to drive engagement and conversion.

Oversees segmentation, targeting, and personalization strategies ensuring accurate data flow, CRM alignment, and effective system integrations in partnership with Marketing Operations, Sales and IT.

Ensures compliance with global regulations (CAN‑SPAM, GDPR, CASL) and upholds best practices for data privacy, governance, deliverability, and platform standards.

Develops scalable templates, landing pages, and workflow documentation, establishing standards and best practices that support consistency, efficiency, and internal adoption.

Benefits
We offer a competitive wage, bonus plan, and a comprehensive benefit package which includes Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement and much more.

Experience
5+ years of experience in marketing automation, lifecycle marketing, or email marketing within a B2B or multi‑channel environment.

Education
Bachelor’s degree in Marketing, Communications, Business, or related field.

Qualifications

Proven experience managing email marketing programs and marketing automation platforms.

Strong understanding of segmentation, personalization, and lifecycle marketing strategies.

Familiarity with CRM systems, integrations, and marketing data best practices.

Knowledge of email compliance laws and industry standards.

Strong analytical skills with the ability to interpret insights and optimize for performance.

Experience with A/B testing and iterative campaign improvement.

Excellent project management, attention to detail, and communication skills.

Ability to collaborate cross‑functionally and work independently in a fast‑paced environment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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