Social Media Producer - RiseGuide

About Skelar

Skelar is a venture builder—in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in global markets EdTech, Mental Health, Petcare, FashionTech, and others.
Skelar employees build tech products that win awards from Product Hunt, The Webby Awards, and receive thousands of positive reviews on TrustPilot. Overall, the tech products of our businesses are used by 10+ million people worldwide. All thanks to strong teams, because our specialists are the key value of Skelar.
For professional realization, we have created an environment with expertise and unlimited opportunities—and we are looking for those who seek challenges.
RiseGuide

An EdTech product for self-development, built on examples and principles of outstanding role models. Our users get rid of bad habits with the advice of Andrew Huberman and Simon Sinek, boost their social networks with Alex Hormozi and MrBeast playbooks, and develop their charisma inspired by the principles of Robert Downey Jr. and Steve Jobs. We aim to rethink the self-improvement industry and give users access to expert experience on demand. Facts, not just words about RiseGuide:
Founded unit economy in 6 weeks and have been actively scaling since then;
500,000+ paid users, 4.6/5 in App Store and 4.4/5 on TrustPilot;
Top 2 by revenue among launches in Skelar in recent years;
80+ people in the team—graduates from BetterMe, Welltech, Jooble, and leading management programs in the world.
We are now looking for a Social Media Producer. What challenges await you:
Development and launch of social media channels (YouTube, Instagram) as strategic brand media assets:
Creation of viral content that converts viewers into users and attracts stars for collaborations;
Testing hypotheses, formats, and rubrics: from educational shows to interviews with stars;
Building a fast production: from idea and script to final montage, with an emphasis on systematics and predictable results.
Brand expansion through stars and experts:
Organizing collaborations with top experts and influencers to create joint content;
Promoting courses with stars subscribed to the platform, turning our social networks into a powerful media asset;
Creating info-events around the brand that go viral in the self-improvement niche.
Ownership and building of the Social Media team:
Hiring and managing a team (scriptwriters, motion designers, etc.);
Responsibility for achieving business metrics (reach, followers, conversions) and effective use of resources.
What is important to us:
Successful experience in building and scaling the SMM zone for mobile applications or media projects from scratch;
Understanding of social network algorithms (YouTube, Instagram, TikTok, Facebook);
Ability to find growth points, understand platform algorithms, and implement ROI-positive content initiatives;
Deep understanding of the video content creation cycle (YouTube, Reels), knowledge of retention metrics (Retention), CTR, and mechanics of virality;
Entrepreneurial mindset: you are comfortable working in conditions of high uncertainty, creating structure and processes where nothing existed before;
High level of ownership: willingness to take full responsibility for media assets and desire to directly influence key business indicators;
Ability to argue your ideas convincingly in front of the team/founders and make independent decisions in critical situations.
We are looking for a person who:
Has an advanced level of English and can write native, "live" texts that capture the audience's attention;
Has experience working with foreign markets and an international audience (US/UK);
Combines creative zest with a love for numbers, structure, and systematics;
Does not wait for trends but creates them, constantly looking for new growth points for the brand;
Strives to see the real impact of their content on the number of users and the success of the product in the global market.
At Skelar, we have built an environment for professional self-realization:
SKELAR Platform . This is the operational core of the venture builder, helping founders to quickly go from zero to one. Thus, business teams focus on the product—and 10+ teams in the Platform cover functions Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.
Networking and knowledge sharing as part of the culture . Among our colleagues are co-founders who have launched more than one business, as well as the strongest specialists on the market. So we have access to the necessary expertise at the tip of our fingers.
Exclusive domain education . We have created our own training programs for teammates to choose from—from a 2-month school for junior managers to intensive courses on AI and professional clubs on development, product management, etc.
Impact on systemic support for Ukraine . We have the charitable foundation SKELAR foundation, which was created by the Skelar employees themselves—and thanks to each employee, we implement important social projects. For example, we founded the first in Europe accelerator for veterans and are forming a state-level support platform for veterans.
Ecosystem for productive work . Spaces have been created for Skelar employees that inspire results—with their own gym, rock climbing wall, green zones Bali, and libraries. In spaces where service, safety, and comfort are synchronized with the pace of team growth, we get a wow experience and work more effectively.
We will tell you more during our meeting-get-to-know-each-other.
We invite you to build the next big everything in Skelar together!