Marketing Operations Manager

Marketing Operations Manager – The firm is seeking a Marketing Operations Manager to build and optimize the operational foundation that enables effective GTM execution, measurable ROI, and tight alignment across Marketing, Sales, and Services.

Position Overview
The Marketing Operations Manager is responsible for enabling and optimizing Alexander Group’s go-to-market execution through strong processes, systems, analytics, and cross-functional alignment. This role partners closely with Marketing leadership, Sales Operations, Finance, Industry Practices, and Services teams to ensure marketing programs are efficiently executed, measurable, and aligned to firm growth priorities.

The ideal candidate brings experience in B2B or professional services marketing operations, strong analytical capabilities, and a passion for building scalable, data-driven marketing engines.

Responsibilities
Go-to-Market Planning & Execution

Partner with Marketing leadership to develop and execute GTM plans for service launches and priority campaigns.

Translate growth objectives into actionable segmentation, targeting, and channel strategies.

Ensure consistent execution across digital, content, events, and partner-led campaigns, with clear success metrics.

Own and optimize the marketing technology ecosystem, including marketing automation platforms (e.g., Pardot), sales intelligence tools (e.g., Gong), and CRM systems (Salesforce).

Coordinate closely with Sales Operations and Technology teams to ensure seamless integration, data quality, and tool adoption.

Evaluate and implement improvements to increase efficiency, scalability, and insight.

Define and manage end-to-end lead flow, including lead capture, scoring, routing, and lifecycle stages.

Establish clear SLAs and handoffs between Marketing and Sales to improve conversion and pipeline velocity.

Monitor funnel performance and identify opportunities to improve lead quality and revenue contribution.

Reporting & Analytics

Develop and maintain dashboards tracking key KPIs, including ROI, conversion rates, CAC, LTV, and pipeline influence.

Deliver actionable insights to Marketing leadership to support GTM optimization and investment decisions.

Ensure marketing performance reporting aligns with broader Revenue Operations and business metrics.

Cross-Functional Collaboration

Work closely with Marketing, Finance, Industry Practice leaders, Services, and Sales Operations to align marketing execution with firm growth objectives.

Support integrated planning across research, consulting offerings, and GTM initiatives.

Act as a connective layer to drive clarity, accountability, and execution discipline across teams.

Budget Management

Track and report on marketing spend across campaigns, programs, and technology investments.

Partner with Finance to ensure marketing investments align with GTM priorities and deliver measurable impact.

Identify opportunities to reallocate spend toward higher-performing initiatives.

Process Optimization

Evaluate and refine marketing operations processes to improve productivity, scalability, and data integrity.

Establish clear workflows, governance, and documentation to support consistent execution.

Enable marketing stakeholders with tools, training, and insights to execute effectively.

What Success Looks Like
Within the first 12-18 months , the Marketing Operations Manager will have achieved the following:

Scaled GTM Execution : Campaigns and service launches are executed efficiently with clear ownership, timelines, and performance measurement.

Operational Excellence : Marketing systems, processes, and data flow reliably support growth and decision-making.

Pipeline Visibility : Marketing’s contribution to pipeline and revenue is clearly measured, understood, and optimized.

Sales Alignment : Marketing and Sales operate with shared definitions, SLAs, and performance metrics across the funnel.

Data-Driven Optimization : Marketing investments are prioritized based on insight, ROI, and business impact.

Qualifications

5–8+ years of experience in marketing operations, revenue operations, or B2B marketing analytics

Experience in consulting, professional services, or complex B2B environments preferred

Strong understanding of marketing automation, CRM systems, and sales alignment

Proven ability to translate data into actionable insights

Excellent stakeholder management and cross-functional collaboration skills

Bachelor’s degree required; advanced degree preferred

Why Alexander Group?

Play a critical role in shaping how marketing supports firm-wide revenue growth

Operate at the intersection of marketing, revenue operations, and analytics

Work in a highly respected, data-driven consulting environment

Partner closely with senior marketing leaders, sales teams, and service-line leaders

Build scalable marketing operations for a growing professional services firm

Salary Range : $120,000 – $150,000. Bonus eligible

EEO Employer. Required Work Eligibility: Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary. TN visa accepted.

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