Vice President of Creative Strategy

Requirements

10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations

Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments

Experience aligning sales, marketing, and editorial to build market-moving creative programs

Strategic fluency in brand storytelling, content marketing, editorial packaging, and media

Demonstrated experience integrating AI tools into pitch development or creative production workflows

Strong client presence and ability to lead C-level conversations with confidence and clarity

Experience managing and motivating high-performing teams with a focus on strategic output and growth

Highly collaborative, action-oriented, and energized by operational problem-solving and team development

What the job involves

As the VP of Creative Strategy, you will serve as a cross-functional leader shaping Business Insider’s biggest and boldest commercial programs

You’ll lead a high-performing team of marketers and creative strategists, embed a culture of brand storytelling, and serve as the connective tissue between Advertising and the Newsroom

You’ll also act as pitch lead and creative closer on our largest, most strategic brand partnerships

This is a pivotal leadership role that blends commercial strategy, editorial alignment, and marketing execution

You’ll work across sales, editorial, brand, product, and studio teams to position Business Insider as a consultative, high-impact partner to brands—and a creative leader in the industry

The VP of Creative Strategy reports directly to the SVP, Global Marketing and Studios

Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision

Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas

Act as the senior voice in the room with clients—leading brainstorms, proposals, and in‑person meetings to close strategic deals

Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses

Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas

Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts

Partner closely with Sales to lead high‑stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner

Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients

Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering

Define success metrics, target account strategy, and team goals for proactive outreach and partnership development

Promote an upsell mindset across all pitches—advocating for deeper investment, expanded formats, and multi‑quarter, multi-platform partnerships

Build and manage a cross‑functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration

Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas

Serve as a liaison between advertising and editorial, staying ahead of organizational updates, surfacing new content opportunities, and driving shared visibility

Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output

Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high‑impact programs

Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work

Invest in team growth and development through coaching, strategic training, and leadership opportunities

Be an early adopter of AI technologies and have real world examples of how those tools are creating efficiencies across workflows and creative processes

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