Requirements
- 10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations
- Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments
- Experience aligning sales, marketing, and editorial to build market-moving creative programs
- Strategic fluency in brand storytelling, content marketing, editorial packaging, and media
- Demonstrated experience integrating AI tools into pitch development or creative production workflows
- Strong client presence and ability to lead C-level conversations with confidence and clarity
- Experience managing and motivating high-performing teams with a focus on strategic output and growth
- Highly collaborative, action-oriented, and energized by operational problem-solving and team development
What the job involves
- As the VP of Creative Strategy, you will serve as a cross-functional leader shaping Business Insider’s biggest and boldest commercial programs
- You’ll lead a high-performing team of marketers and creative strategists, embed a culture of brand storytelling, and serve as the connective tissue between Advertising and the Newsroom
- You’ll also act as pitch lead and creative closer on our largest, most strategic brand partnerships
- This is a pivotal leadership role that blends commercial strategy, editorial alignment, and marketing execution
- You’ll work across sales, editorial, brand, product, and studio teams to position Business Insider as a consultative, high-impact partner to brands—and a creative leader in the industry
- The VP of Creative Strategy reports directly to the SVP, Global Marketing and Studios
- Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision
- Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas
- Act as the senior voice in the room with clients—leading brainstorms, proposals, and in‑person meetings to close strategic deals
- Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses
- Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas
- Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts
- Partner closely with Sales to lead high‑stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner
- Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients
- Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering
- Define success metrics, target account strategy, and team goals for proactive outreach and partnership development
- Promote an upsell mindset across all pitches—advocating for deeper investment, expanded formats, and multi‑quarter, multi-platform partnerships
- Build and manage a cross‑functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration
- Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas
- Serve as a liaison between advertising and editorial, staying ahead of organizational updates, surfacing new content opportunities, and driving shared visibility
- Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output
- Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high‑impact programs
- Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work
- Invest in team growth and development through coaching, strategic training, and leadership opportunities
- Be an early adopter of AI technologies and have real world examples of how those tools are creating efficiencies across workflows and creative processes