Vice President of Brand Marketing

Requirements

15+ years of experience in brand marketing, including foundational training in a CPG or similarly brand-led organization, combined with experience operating in a high-growth, resource-constrained environment

Demonstrated experience building brands organically through social, creators, and community — with deep platform fluency (algorithms, content mechanics, and influencer ecosystems) and measurable audience growth

Deep experience building consumer-facing brands at scale

Experience defining and scaling brand voice, creative systems, and storytelling frameworks across teams and channels

Experience leading Creative Services, Social Media, Influencer, and Integrated Marketing teams

Comfortable operating with a publisher mindset, working at the speed of culture and modern platforms

Experience managing senior leaders and versatile teams

Passion for youth sports and the communities that surround them

What the job involves

GameChanger is looking for a Vice President of Brand Marketing to shape and scale our brand as we enter our next phase of growth. You will build brand visibility and relevance, and do so in a way that is modern, authentic, and uniquely GameChanger

This approach will use content, organic social, creators, and community and avoid traditional, high-cost brand tactics

You will own upper-funnel brand strategy, including awareness, consideration, and brand-driven discovery

You will define and steward GameChanger's brand positioning, voice, and creative systems, ensuring they come to life across content, campaigns, and experiences

You will report to the Chief Commercial Officer and partner with Product, Growth, Communications, and Sales to ensure brand storytelling supports long-term adoption and value

Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams

Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence

Build GameChanger into a social-first publisher, creating always-on content that grows followers, impressions, engagement, and share of voice

Oversee influencer and creator marketing, developing authentic partnerships that extend reach and cultural relevance while activating our users as advocates

Lead Integrated Marketing, Social, Content, and Creative teams, ensuring high-quality, on-brand execution and strong cross-functional alignment

Drive measurable acceleration in social audience growth, engagement, and share of voice as primary leading indicators of brand momentum

Own integrated planning and the marketing calendar, aligning launches, campaigns, and content across the business

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