Lifecycle Marketing Lead (eCommerce)

Requirements

Strong lifecycle strategy and CRM channel expertise (email, push, in‑app, messaging) with a deep understanding of how to orchestrate journeys across touchpoints

Proven ability to combine creativity with analytics—you’re as comfortable building a test plan and reading a dashboard as you are crafting a compelling brief

Highly collaborative operator who can influence and align cross‑functional partners across Product, eCommerce, Brand, Analytics, and Regional Marketing

Analytical and hypothesis‑driven mindset, with a knack for spotting insights, translating them into clear opportunities, and operationalizing them into experiments and programs

Strong communication and storytelling skills, able to synthesize complex data and trade‑offs into clear narratives and recommendations for senior stakeholders

Comfort operating in a fast‑paced, ambiguous environment, balancing strategic thinking with hands‑on execution

Minimum Qualifications:

8+ years of experience in CRM, lifecycle, retention, or growth marketing roles, ideally within consumer, eCommerce, hardware, or subscription/SaaS businesses

Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation, retention, repeat purchase, and/or LTV

Deep experience with email and push marketing, including segmentation, triggers, dynamic content, and deliverability best practices

Hands‑on experience with experimentation and optimization (A/B testing, incrementality, cohort analysis) and using data to inform roadmaps and prioritization

Proficiency with CRM and analytics platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo, or similar) and comfort partnering with technical teams on data and tooling

Strong quantitative skills, including the ability to define KPIs, interpret dashboards, and partner with Analytics to build insights and recommendations

(Desirable) Experience in luxury, tech, or lifestyle consumer goods marketing

(Desirable) Strong leadership and stakeholder management skills across global teams

(Desirable) Data‑driven, strategic thinker comfortable in both creative and analytical domains

(Desirable) Excellent communication and storytelling skills, with the ability to influence and inspire across teams

(Desirable) Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences

What the job involves

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer

They are on a mission to build a best‑in‑class global marketing organization

With functions spanning creative, growth, media, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc Ecosystem

This role sits within the broader Media & Channel Marketing organization, partnering closely with Product, Brand, and Engineering teams to deliver seamless, high‑performing customer journeys for Snap’s consumer hardware and wearable products

We’re looking for a Lead, eCommerce, Lifecycle Marketing to lead strategy and execution across our owned channels (email, push, in‑app, and messaging) and identity resolution to drive activation, engagement, retention, and lifetime value for consumer hardware and wearable products, including Spectacles

You will be responsible for building data‑driven lifecycle programs across the full customer journey—from pre‑purchase education and consideration through onboarding, utilization, and long‑term loyalty

You’ll partner cross‑functionally with Product, Brand, and Analytics teams to design, launch, and optimize programs that deepen customer relationships and deliver measurable business impact

This role reports to the Senior Manager, eCommerce & Digital Marketing and plays a key part in Snap’s strategy

Lead CRM & lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in‑app, and messaging

Design full‑funnel lifecycle journeys (welcome, onboarding, education, cross‑sell, winback, loyalty) that move customers from first touch to purchase and advocacy

Own segmentation and targeting based on behaviors, preferences, and value, and to unlock personalized experiences at scale

Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV

Partner with Brand and Product teams to connect on‑site, in‑app, and post‑purchase experiences, ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows

Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on‑brand, locally relevant, and aligned with broader campaigns and product narratives

Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders

Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement

Manage day‑to‑day campaign operations (briefing, QA, deployment, QA, and post‑campaign analysis) in partnership with internal teams and external vendors as needed

Shepherd privacy‑and trust‑forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements

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