Senior Director of Head of eCommerce (Direct to Consumer)

Requirements

8-12+ years of experience in eCommerce, digital marketing, or DTC leadership roles, preferably in consumer goods or durable products

Proven track record of growing a DTC business and owning a revenue-driving P&L

Expertise in digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (e.g., GA4, BI), and marketing tech stacks

Commercial acumen combined with deep digital channel fluency

Strong leadership and team development capabilities

Strong understanding of digital merchandising principles, consumer shopping behavior, and conversion optimization

Experience with eCommerce merchandising tools (e.g. Bloomreach, or native SFCC/Shopify capabilities)

Proven ability to collaborate with product teams to position items effectively for launches, promotions, and evergreen sales

What the job involves

SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce, Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site

As the Senior Director, Head of eCommerce, Direct to Consumer, you will drive performance across merchandising, digital marketing, site experience, and operations—building a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja’s 5-star product portfolio

Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience

Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers

Align closely with finance and analytics teams to forecast sales, measure performance, and optimize ROI

Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities

Work closely with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotional events

Define short- and long-term roadmap for scaling eCommerce across categories and customer segments

Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability across the site

Use data and customer behavior insights to drive cross-sell, up-sell, and bundling strategies that enhance average order value (AOV) and customer satisfaction

Define the commercial calendar in partnership with marketing to support product launches, brand storytelling, and performance goals

Own the content-to-commerce experience—ensuring that rich product detail pages (PDPs), comparison tools, and buying guides are optimized for conversion

Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency

Drive personalization, A/B testing, CRO, and responsive design improvements

Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience

Partner with growth marketing to align digital spend (paid search, social, affiliates, email, etc.) with business goals

Leverage CRM and retention marketing to increase repeat purchase rates and loyalty

Implement data-driven strategies to improve ROAS and reduce CAC

Partner with supply chain, customer experience, and IT to ensure efficient order fulfillment, inventory management, and post-purchase support

Identify opportunities to reduce costs and improve delivery speed, accuracy, and satisfaction

Own relationships with 3PLs, payment processors, and logistics providers (if applicable)

Build and lead a multidisciplinary eCommerce team (digital merch, digital experience, site ops, marketing, analytics, etc.)

Serve as the DTC thought leader across the organization—collaborating with product, brand, sales, finance, and customer service

Represent the voice of the US DTC consumer in product launches, brand campaigns, and strategic planning

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