SEO & Google Ads Specialist (US-Based, Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is seeking a results-driven

SEO & Google Ads Specialist

to lead performance marketing efforts and strengthen their digital presence. This role focuses on driving qualified lead generation and enhancing online reputation to support admissions growth and yield.

Key Responsibilities

Manage, optimize, and scale

Google Ads campaigns

(search, display, retargeting)

Develop and implement

SEO strategies

to improve organic search visibility

Drive

lead generation

from individuals searching for AI research programs

Support

online reputation management

initiatives to strengthen brand perception

Collaborate with the marketing team on content and branding efforts

Contribute to improving admissions yield by increasing brand trust and digital visibility

Qualifications

Proven experience managing

Google Ads and SEO campaigns

Strong understanding of

content marketing and brand positioning

Data-driven mindset with experience tracking KPIs and performance metrics

Ability to work independently and proactively

Work with flexible schedule but available to do the overlap with

1 PM – 10 PM ET

to accommodate partners in Asia, but open to discussion.

Benefits

Competitive salary.

Work with

fast-scaling, premium brands

Fully remote role

with a dynamic, growth-driven team

Clear opportunities for

career growth and advancement

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