Social Marketing and Content Lead

Social Marketing and Content Lead
Location:

Globally Remote

Who We Are
Ethena Labs is at the forefront of the next wave of DeFi, dedicated to building products for modern finance. Ethena is a synthetic dollar protocol built on Ethereum that provides a crypto-native solution for money, USDe, alongside a globally accessible dollar savings asset, sUSDe. Our core mission is to provide truly crypto-native financial solutions that are globally accessible and bridge the gap between TradFi and the digital asset economy. We believe in transparency, efficiency, and empowering both individuals and institutions with greater control over their assets.

What We’re Doing
Ethena Labs is actively building and deploying a suite of groundbreaking products designed to address key challenges and unlock new opportunities within the digital finance landscape. Our flagship product,

USDe , is a synthetic dollar backed by digital assets, and takes the novel approach of using a delta‑neutral hedging strategy to maintain its peg, providing a truly scalable and censorship‑resistant digital dollar. Building upon USDe, we offer

sUSDe , which provides crypto‑native rewards generated from funding rates in derivatives markets, offering an alternative to existing products tethered to the traditional financial system. We are also developing solutions to facilitate institutional adoption of digital assets, such as

USDtb , a more traditional, asset‑backed stablecoin option, and

iUSDe , designed specifically for traditional financial institutions. Our most ambitious undertaking is

Converge , a joint blockchain initiative with Securitize, creating a hybrid blockchain where DeFi meets the needs of CeFi and TradFi.

Role Overview
As the Social Marketing and Content Lead, you’ll be responsible for shaping how Ethena’s public brand and persona are perceived by the world. You’ll improve social and community engagement, lead the adoption of Ethena’s products, and have a direct impact on the level of success for all that we do. You will be the primary voice of Ethena.

What You’ll Do

Develop and implement a comprehensive social media marketing strategy aligned with the company's vision and business objectives.

Improve Ethena's visibility on social platforms, both through further developing individual team member and company accounts.

Continuously produce aesthetic visuals and engaging informative content highlighting new products, partnerships, user utility and growth metrics.

Work with internal and external designers to enhance Ethena's branding for content.

Maintain content libraries, calendars and pipelines for various teams.

Play a role on the Converge initiative with Securitize, to attract new projects and products to build within the ecosystem and attract users to those protocols and products. Mentor/advisory to ecosystem teams, ensuring Ethena's brand can be felt throughout the ecosystem while allowing projects to maintain their own personalities.

Build an industry leading Community, hosting events at conferences, on social media, Discord, and other platforms.

What We’re Looking For

Deep social media marketing experience in crypto, specifically X/Twitter, and experience running a high‑profile X / Twitter account.

Plugged into industry trends, with a strong understanding of crypto and DeFi concepts, including familiarity with regulatory considerations in crypto marketing.

Previous success driving brand growth, user acquisition, and community engagement in the Web3 space.

Experience with graphic design tools such as Figma to aid content production.

Exceptional written and verbal communication skills in English, with a talent for storytelling.

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