Marketing Manager (Orlando)

Marketing Manager – Orlando, FL (Hybrid)

Salary:

Up to $75,000

Schedule:

Primarily in-office during onboarding/training period, with hybrid flexibility available after acclimation

Industry Preference:

Law firm experience strongly preferred; professional services background considered

Employment Type:

Full-Time

About the Opportunity
A well-established law firm in Orlando is seeking a highly organized and creative Marketing Manager to lead and execute the firm’s marketing and business development initiatives. This role offers significant ownership over branding, digital marketing, client engagement, events, proposals, and strategic communications while working closely with firm leadership and attorneys.
The ideal candidate is polished, detail-oriented, proactive, and capable of managing multiple projects in a fast-paced professional environment. Candidates should demonstrate career stability and professionalism — no frequent job changes.

Key Responsibilities

Digital Marketing & Content
Manage website updates, SEO efforts, and social media platforms
Develop and monitor digital campaigns and engagement analytics
Create newsletters, blogs, client communications, and marketing content
Maintain attorney biographies and professional marketing materials

Business Development & Events
Coordinate client events, sponsorships, speaking engagements, and networking opportunities
Support proposal development, RFP responses, and pitch presentations
Conduct market research and identify growth opportunities
Create brochures, presentations, and promotional collateral

Strategic Marketing & Branding
Develop annual marketing calendars and assist with budgeting
Ensure brand consistency across all communications
Support thought leadership initiatives including articles, blogs, and legal publications
Monitor online reputation and coordinate public relations efforts

CRM & Reporting
Manage CRM data integrity and targeted outreach campaigns
Track marketing budgets, expenses, and reporting metrics
Maintain marketing databases, event records, and vendor coordination

Awards & Recognition
Manage submissions for industry rankings and awards including Best Lawyers, Chambers, Super Lawyers, and OBJ
Coordinate award announcements and recognition campaigns

Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
3–5+ years of marketing experience, preferably within a law firm or professional services environment
Strong project management and organizational skills
Experience with digital marketing, SEO, social media management, and analytics
Excellent written and verbal communication skills
Proficiency with Microsoft Office and design platforms such as Canva or Adobe Creative Suite
Experience with CRM systems and marketing automation tools preferred

Ideal Candidate
Professional, polished, and collaborative
Able to manage competing priorities and deadlines
Comfortable working directly with attorneys and leadership
Stable work history with demonstrated career progression
Law firm or professional services marketing experience highly valued