Marketing Creative Designer

Marketing Creative Designer

Major Food Group is hiring a Creative Designer to join our highly collaborative and creative Marketing team!
Ideal candidates will have graphic design experience with an emphasis on digital platforms, and the ability to measure and analyze creative performance. Reporting to the Director of Digital Marketing, the role of the Creative Designer is to support the efforts that drive awareness of the Major Food Group masterbrand, the various restaurant brands, and the individual restaurant properties. This individual supports the standards of Major Food Group level marketing and design for the group's premier food and beverage destinations that delight guests with optimal efficiency and unparalleled experiences.
Responsibilities:
Graphic Design & Digital Marketing
Design and develop communications across all platforms with a focus on email marketing, website, social media, and in-store promotional collateral
Build and execute in-platform email newsletter and welcome flow templates, incorporating email design best practices
Design and build custom landing pages and websites as needed, optimizing for both desktop and mobile performance with an understanding of UX and ADA compliance
Concept, design, and edit videos, reels, statics, carousel posts for social media platforms (organic and paid with a focus on Instagram)
Cross-functionally support photoshoots with moodboards, concept/food styling, and shotlists
Support and track changes in brand messaging, style-guide, voice, photography use case, email templates
Stay up-to-date on digital design trends and best practices, identifying and incorporating new opportunities into MFG brand and design
Performance and Measurement
Track and monitor campaign performance to optimize creative for improved results
Understand restaurant MarTech platforms, integrations, and design specs
Ability to translate website CMS structure into creative and functional web design
Project Management
Track tasks, workflow, and project timelines within team project management systems
Contribute to and maintain marketing file-share structure
Requirements:
2+ years graphic design experience with expertise in digital marketing
Proficiency in Adobe Design Suite, Figma, Canva, CapCut
Prior experience in Klaviyo or similar ESP, Sanity CMS, Google Analytics
Experienced working in a fast-paced organization
Excellent communication skills – written, verbal and presentational
Performance-driven, highly analytical, strong commercial mindset with organizational and project management skills
Proficient in online marketing channels, web design, and creative design
Ability to troubleshoot and work within multiple CMS and back end systems
Experience interpreting analytics reports and producing actionable insights
Previous work with creative agencies
Benefits:
Competitive Salary
Medical/Dental/Vision Insurance with Company subsidy
Growth Opportunities
Progressive Paid Time Off
Parental Leave
Tuition Reimbursement
Generous Dining Allowance
Unlimited Referral Program
TransitChek Discount
401k Plan with Employer Contribution
Compensation: $27.00-$30.00 hourly
Equal Employment Opportunity
Major Food Group considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Major Food Group is an equal opportunity employer.