Social Media Manager - WFG

Job Description
Responsibilities

Develop and execute a business-specific social media strategy centered on agents as the “product”, celebrating culture, success stories, and milestones.

Deliver strong, creative campaigns, understanding and aligning to social trends and industry insights.

Build unique agent-centered content to be used across agent-client platforms.

Create compelling content cross platforms (ie. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership.

Partner with World Financial Group Marketing, Field Enablement, Transamerica Corporate Affairs and other teams to ensure messaging consistency and where needed alignment with corporate branding.

Develop and oversee influencer and ambassador programs, cultivating authentic agent voices and champions.

Monitor, moderate, and partner with community management to respond to social engagement, fostering community and mitigating reputation risks.

Track and report performance metrics (engagement, reach, sentiment, recruitment, pipeline contribution) to guide optimization.

Collaborate with creative services to build reusable, branded templates and toolkits for agent use.

Partner with multicultural marketing leads to ensure content reflects World Financial Group’s and Transamerica Financial Advisors’ diversity and inclusivity.

Support field leaders with content strategies that amplify recognition events, campaigns, and local initiatives.

Coordinate with PR and content teams on integrated push/pull content that drives trust and transparency in World Financial Group and Transamerica Financial Advisors.

Provide training and support to agents on compliant social media use and personal brand building.

Work collaboratively with governance and compliance teams to build content for multiple brands in accordance with company standards.

Keep current on new technologies, medium updates, and emerging trends/opportunities.

Qualifications

Bachelor’s degree in marketing or related field, or equivalent experience

Eight years of digital communications, social media marketing or related experience

Experience managing campaigns or marketing projects

Proficient in core content production systems and requirements

Proficient in Business Manager on Meta

Experience with third‑party scheduling, monitoring and social listening platforms like Hootsuite, SproutSocial, Sprinklr or similar.

Understanding of advertising on Instagram, building LinkedIn Newsletters, and additional CTA opportunities built natively into social platforms.

Experience working with programs like Canva, Adobe Photoshop, CapCut, InShot or similar.

Experience with geo‑targeted messaging and using UTMs to track performance.

Excellent written/oral communication and relationship building skills

Ability to think creatively, self‑start, plan ahead, and manage multiple projects under tight deadlines.

Analytical and problem‑solving skills

Highly organized with an editorial mindset and ability to build end‑to‑end plans that incorporate a big‑picture mindset.

Proficiency using MS Office

Preferred Qualifications

Knowledge of the financial services/insurance industry

Supervisory/management experience

Working Conditions

Office

Travel: moderate (10-25%)

The Salary for this position generally ranges between $105,000 - $120,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in‑office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer
Benefits Package

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & Development Opportunities

Health and Work/Life Balance Benefits

Paid Time Off starting at 160 hours annually for employees in their first year of service.

Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

Adoption Assistance

Employee Assistance Program

Back‑Up Care Program

PTO for Volunteer Hours

Employee Matching Gifts Program

Employee Resource Groups

Inclusion and Diversity Programs

Employee Recognition Program

Referral Bonus Programs

Inclusion & Diversity
We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals.

#J-18808-Ljbffr