Senior Social Media Community Specialist - WFG

Job Description Summary

Responsible for cultivating and energizing World Financial Group’s online communities by showcasing the agent as the product, the entrepreneurial culture as the differentiator, and the motivational spirit of World Financial Group as the story. This role goes beyond traditional corporate social media management by creating authentic, motivational and recognition‑driven content celebrating agents, fostering belonging, and driving agent recruitment and retention.
Responsibilities

Build, manage, and grow World Financial Group’s social media communities with an emphasis on agent engagement, culture, and recognition.
Create engaging content and imagery that celebrates agent achievements, drives motivation, and amplifies World Financial Group’s entrepreneurial spirit.
Produce compelling content across platforms (Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs—from recruitment through leadership.
Ensure review and approval of content meets brand, tone, and compliance standards.
Schedule and post content, tagging and quality‑assuring posted social media content.
Monitor, moderate, and respond to community conversations to foster inclusivity, motivation, and brand‑aligned engagement.
Partner with World Financial Group Marketing, Field Enablement, Reputation Management, and Corporate Affairs teams to align community initiatives with agent recruitment, retention, and reputation objectives.
Ensure messaging consistency and, where needed, alignment with corporate branding.
Track engagement, sentiment, and community growth metrics to report on the health and impact of agent‑focused social media.
Develop playbooks, toolkits, and guidelines to empower agents to use social media compliantly and effectively.
Support online activations for events, recognition campaigns, and recruiting pushes.
Manage relationships with field leaders and agent influencers to amplify authentic voices.
Collaborate with multicultural marketing to ensure content reflects World Financial Group’s diverse representation and inclusivity in community storytelling.
Contribute to social listening and sentiment tracking, escalating risks and opportunities proactively.
Keep current on new technologies and emerging trends/opportunities.
Qualifications

Bachelor’s degree in marketing or related field, or equivalent experience.
Two years of social media marketing, marketing, or related experience.
Experience managing campaigns or marketing projects.
Excellent written/oral communication and relationship building skills.
Ability to deliver and articulate information to various stakeholders and audiences.
Analytical and problem‑solving skills.
Organizational, project‑management, and scheduling skills to work on multiple projects under tight deadlines.
Ability to work independently and as part of a team.
Proficiency using MS Office.
Preferred Qualifications

Proficient in core content production systems and requirements.
Knowledge of the financial services/insurance industry.
Working Conditions

Hybrid position requiring three days (Tuesday‑Thursday) in office per week in one of our hub locations (Philadelphia or Denver). Relocation assistance will not be provided for this position.
Travel

Moderate—10‑25%.
Compensation

Salary range: $82,000–$98,000 annually. The salary range is a good faith estimate and may vary based on qualifications, experience, geography, and operational needs. This position may also be eligible for an annual bonus of 10% based on the Company Bonus Plan/Individual Performance (at the company’s discretion).
Benefits

Competitive pay and bonus for eligible employees.
Pension plan and 401(k) match.
Employee Stock Purchase Plan.
Tuition reimbursement.
Disability insurance.
Medical, dental, and vision insurance.
Employee discounts.
Career training and development opportunities.
Health and work/life balance benefits.
Paid time off—starting at 160 hours annually for employees in their first year of service.
Ten paid holidays per year (typically mirroring NYSE holidays).
Holistic wellness program (Wellness Coaching and Reward Dollars).
Parental leave—fifteen days of paid leave per calendar year for eligible employees with at least one year of service.
Adoption assistance.
Employee Assistance Program.
Backup Care Program.
PTO for volunteer hours.
Employee Matching Gifts Program.
Employee Resource Groups.
Inclusion and diversity programs.
Employee recognition program.
Referral bonus programs.

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