Communications and Marketing Specialist

Communications and Marketing Specialist
Position located at Wilson College of Textiles, NC State University, Raleigh, NC. Work schedule: Monday‑Friday 8 a.m.–5 p.m., with occasional evenings or weekends to support college events. Salary range: up to $50,000, commensurate with experience.

Essential Job Duties
The communications and marketing specialist serves as Wilson College’s primary editorial lead and steward, responsible for creating and managing high‑quality content that aligns with NC State’s brand and the dean’s strategic goals. The role translates complex research and technical textile processes into engaging narratives for prospective students, faculty, industry partners, and other stakeholders. The specialist also provides operational leadership by overseeing the college’s editorial standards and mentoring writing and marketing interns.

Primary Duties Include

Independently research and write articles on complex technical topics, draft leadership emails, and manage strategic plans while enforcing formalized college‑wide editorial guidelines.

Select optimal platforms for targeted audience engagement, analyze the impact of communications on recruitment, and identify growth opportunities in strategic planning and web analytics.

Implement web design principles to maintain college web pages, integrate new digital tools into the workflow, and provide graphic design support to the multimedia specialist.

Directly oversee writing and marketing interns, providing technical instruction and ensuring all written output meets university standards.

Maintain a deep understanding of college operations to support leadership and handle sensitive information with discretion during critical events.

Additional Responsibilities

Support the overall function of the OMC to raise awareness and understanding of the Wilson College and drive growth in undergraduate and graduate admissions, audience engagement, and industry leadership.

Support special events as needed.

Qualifications
Minimum Experience/Education: Bachelor’s degree in a discipline related to the area of assignment or an equivalent combination of training and experience. All degrees must be from accredited institutions.

Preferred Qualifications

Prior experience working within a university setting, particularly in a communications or marketing office, with a baseline understanding of academic structures.

Experience using Content Management Systems (e.g., WordPress) and familiarity with the Adobe Creative Suite (InDesign, Photoshop) for graphic design support.

Experience translating technical, scientific, or grant‑funded research into plain‑language stories for the general public.

Experience leading student workers, interns, or freelance contributors in a deadline‑driven environment.

Required License or Certification

Valid NC Driver’s License required. No commercial driver’s license required.

Benefits

Medical, Dental, and Vision

Flexible Spending Account

Retirement Programs

Disability Plans

Life Insurance

Accident Plan

Paid Time Off and Other Leave Programs

12 Holidays Each Year

Tuition and Academic Assistance

Equal Opportunity Statement
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact the Office of Equal Opportunity for assistance.

#J-18808-Ljbffr