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Assoc. Dir., Marketing Comms/Channels

Merck, north wales, montgomery county, USA

Pay: $142,400-$224,100/yr

Job type: Contract


Job Description

The Content Accelerator is part of the Human Health Organization and focuses on accelerating commercial transformation by modernizing content creation for global launches. The role works across the globe to double the speed, impact, and efficiency of customer engagement over the next three years.

Key Responsibilities

  • Strategic partner and Content Expert to the Global Brand Team, ensuring strategy realization during the launch lifecycle.
  • Lead core content creative execution from briefing creation (Workfront) through content development, Medical Legal Review (PRT), and compliant storage (DAM).
  • Embrace and implement technology advances to drive further content creation efficiency.
  • Co‑manage and provide oversight in day‑to‑day agency relationships specific to core content creation.
  • Partner with CA Agency Team for AOR escalations.
  • Consultative partner to development of Branding & Campaign Implementation Guidance, ensuring brand consistency and standardization.
  • Collaborate to ensure ELMs/HHI have access to globally‑developed core strategic content, tools and technology for seamless re‑use; execute governance plans.
  • Identify and create content to support Global Congress efforts for the launch lifecycle, sharing recommendations with GHQ marketing stakeholders.
  • Manage content lifecycle during launch/post‑launch, including global content renewals, updates, and retirement.
  • Model the Content Accelerator vision through rapid adoption of AI enhancements.
  • Consultant to Global Brand and Content Accelerator Teams, providing input, guidance, updates and validation to operating model principles and structure.

Position Qualifications

  • Education: Bachelor’s Degree required; Advanced degree preferred.

Required Experience and Skills

  • Demonstrated experience in digital marketing execution, digital media planning and customer analytics.
  • Minimum of 5 years of combined experience in the pharmaceutical or healthcare industry, in marketing, digital marketing, market support or sales functions.
  • Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development.
  • Ability to translate complex scientific principles into simple and impactful consumer communications.
  • Strong knowledge of marketing principles, such as L3 Next.
  • Prior success leading cross‑functional teams.
  • Agency/vendor management experience.
  • Strong project management and interpersonal skills.

Preferred Experience and Skills

  • Therapeutic knowledge of pharma, vaccines, or other therapeutic areas requiring complex scientific understanding.
  • Product/New Indication/Market event launch experience.
  • Experience and demonstrated leadership working with key marketing stakeholders and country contacts.
  • Experience with Veeva Promomats.
  • Creative thinking, problem‑solving skills, and storytelling expertise.
  • Ability to communicate proactively and effectively.
  • Self‑motivated with a hands‑on approach to work.
  • Practical knowledge of agile methodology and experience working in global cross‑functional teams.
  • Strong strategic thinking.
  • Experience using analytics to measure and optimize digital initiatives/campaigns.

Essential Skills

  • Adaptability, Agile Methodology, Brand Building, Brand Consistency, Communication Strategy Development, Content Creation, Content Development, Content Marketing, Cross‑Functional Teamwork, Customer Engagement, Data Analysis, Digital Marketing, Direct Marketing, Email Marketing, Innovation, Management Due Diligence, Management Process, Marketing Automation, Marketing Communications Planning, Media Planning, Medical Law, Metrics Analysis, Operating Models, Search Engine Marketing (SEM).

Salary and Benefits

Salary Range: $142,400.00 – $224,100.00. Employee compensation may vary based on education, qualifications, certifications, experience, geographic location, and other factors. Successful candidates will be eligible for an annual bonus and long‑term incentive, where applicable. Benefits include medical, dental, vision, retirement (401(k)), paid holidays, vacation, and sick days as part of a comprehensive package.

Travel Requirements

10% travel.

Equal Employment Opportunity

​As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit the EEOC resources. We are proud of and do not discriminate against resourced diversity. All applicants receive a fair hiring process.

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